About the company
Our client is a US-based restaurant technology company helping independent restaurants grow through digital ordering, customer engagement, marketing, and operational tools. Today, thousands of restaurants use our client's service to attract more customers, increase repeat orders, and grow their business.
Why This Role Exists
The marketing team has built a strong foundation, but now they're looking for someone who can take it to the next level. Howard isn't looking for someone who simply runs campaigns we're looking for someone who enjoys solving problems, building better systems, testing new ideas, and helping the business grow faster.
If you enjoy working in a fast-moving startup where you'll have real ownership and the opportunity to shape how things are done, this role is for you.
What You'll Do
- Own the overall growth marketing strategy across different customer segments and acquisition channels.
- Plan and prioritise growth experiments to improve acquisition, conversion, and revenue.
- Run A/B tests, analyse results, and turn insights into actionable improvements.
- Identify growth opportunities using data from multiple platforms.
- Work closely with Product, Sales, and Data teams to drive company-wide growth initiatives.
- Measure marketing performance and connect every initiative back to business impact.
- Continuously improve processes and build scalable growth systems.
What We're Looking For
- 4+ years of experience in Growth Marketing, Performance Marketing, Demand Generation, or similar roles.
- Experience owning growth strategy, not just campaign execution.
- Strong experimentation mindset and comfortable making data-driven decisions.
- Startup or scale-up experience is highly preferred.
- Someone who enjoys building from scratch and solving problems.
- High ownership and comfortable working in ambiguous environments.
- Experience working cross-functionally with Product, Sales, and Data teams.
- Fluent in English and Mandarin (spoken and written).
- Comfortable working 5:00 AM – 2:00 PM MYT - FULLY REMOTE
Nice to Have
- Experience in B2B SaaS, Marketplace, or Restaurant Tech.
- Experience with Salesforce, Gong, Lightdash, or similar analytics tools.
- SQL knowledge.
- Experience leading or mentoring a team.
