Our client is a fast-growing HR technology and workforce solutions business with a strong presence across Asia
Your new company
As the Growth Marketing Manager, you will be responsible for driving qualified pipeline generation and revenue growth through strategic Account-Based Marketing (ABM), performance marketing, and conversion optimisation initiatives. Working closely with Sales leadership, you will ensure marketing efforts are directly aligned to high-value target accounts and measurable commercial outcomes.
Your new role
- Own and deliver a marketing-generated pipeline, managing the full funnel from lead generation through to opportunity creation and conversion.
- Develop and execute Account-Based Marketing (ABM) strategies targeting priority accounts and industry segments across Asia Pacific.
- Plan and execute multichannel demand generation campaigns with a strong focus on LinkedIn, digital marketing, retargeting, and performance-driven initiatives.
- Partner closely with Sales teams to improve pipeline velocity, account engagement, lead quality, and commercial outcomes.
- Take ownership of marketing funnel performance, optimising traffic quality, campaign engagement, landing page conversion, and overall ROI.
- Monitor and analyse key metrics including pipeline generated, conversion rates, customer acquisition costs, and campaign effectiveness to drive continuous improvement
What you'll need to succeed
- Minimum 4 years of experience in Growth Marketing, Performance Marketing, Demand Generation, or B2B Marketing.
- Proven track record in building and executing successful lead generation and pipeline creation strategies.
- Experience with Account-Based Marketing (ABM), targeted campaigns, and customer acquisition initiatives.
- Strong analytical mindset with the ability to translate marketing data into actionable business insights.
- Experience working closely with sales teams in a revenue-focused environment.
- Background within SaaS, HR Tech, technology, professional services, or other B2B industries will be highly advantageous
What you'll get in return
- Opportunity to join a high-growth regional organisation with strong expansion plans across APAC.
- Significant ownership and visibility within the business, directly influencing revenue growth and commercial performance.
- Collaborative and entrepreneurial culture with strong exposure to senior stakeholders.
- Competitive salary package and attractive performance incentives.
What you need to do now
If you're interested in this role, click apply now to forward an up-to-date copy of your CV to [Confidential Information] , or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
Desired Skills and Experience
A HR Technology company is looking for a commercially driven Growth Marketing Manager to own and scale their pipeline generation engine across key APAC markets
