Job Description

Company Description intlife, a brand by 3i Technologies, is a Smart Property & Building Intelligence Platform that helps developers, property owners, and building teams automate spaces and optimize building performance. Through one integrated ecosystem, intlife enables users to manage smart infrastructure, streamline operations, and enhance the overall experience for occupants and stakeholders. The platform focuses on data-driven insights to support better decision-making, improved efficiency, and proactive management of building systems. As part of a growing technology company, team members contribute to innovative solutions at the intersection of real estate, IoT, and digital transformation.
Role Description The Growth Marketing Manager will be responsible for planning, executing, and optimizing data-driven marketing initiatives that drive customer acquisition, engagement, and retention for intlife. This full-time, on-site role is based in WP, Kuala Lumpur and involves collaborating closely with product, sales, and leadership teams to define target segments, shape value propositions, and design integrated campaigns across digital channels. Day-to-day responsibilities include setting growth objectives, managing campaigns, analyzing performance metrics, conducting experiments, and refining marketing funnels to improve conversion rates. The role also includes overseeing marketing automation workflows, tracking user behavior across web and product touchpoints, and preparing regular reports and insights to guide strategy. The Growth Marketing Manager will help build scalable processes and play a key role in positioning intlife as a leading smart property and building intelligence solution.
Qualifications

Strong Growth Marketing skills, with experience in designing and optimizing acquisition, activation, and retention campaigns.
Proficiency in Marketing Analytics and Web Analytics tools to measure performance, track funnels, and derive actionable insights.
Experience with Marketing Automation platforms to build, manage, and optimize lead nurturing, email, and lifecycle workflows.
Solid Project Management capabilities to plan initiatives, coordinate stakeholders, manage timelines, and deliver campaigns on schedule.
Relevant experience in B2B or SaaS marketing; familiarity with proptech, smart buildings, or technology platforms is an advantage.
Ability to interpret data, run A/B tests, and make evidence-based decisions; comfortable with dashboards and reporting.
Strong communication and collaboration skills, with the ability to work cross-functionally and present ideas clearly to technical and non-technical audiences.
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Self-driven, adaptable, and eager to experiment with new channels, tools, and approaches to drive sustainable growth.