Growth Marketing Specialist (Agency)

Key Responsibilities

• Plan, execute, and optimise digital marketing campaigns across paid media (specifically Google Ads and LinkedIn Ads) and search.
• Manage multiple client campaigns simultaneously, ensuring quality, timelines, and performance targets are met.
• Develop comprehensive growth strategies tailored to achieve specific client business objectives.
• Monitor, analyse, and optimise campaign performance, using platforms like Google Analytics and Looker Studio to provide actionable insights and maximise ROI.
• Identify opportunities to integrate AI tools (e.g., ChatGPT, Claude) into marketing processes to improve campaign execution, research, and reporting.
• Build and manage marketing automation workflows using modern no-code/low-code platforms (e.g., Zapier, Make, Hubspot, or n8n).
• Develop prompt libraries and AI-assisted workflows to boost team productivity and creative output.
• Evaluate emerging AI technologies and recommend practical, revenue-driving applications for clients and internal teams.
• Guide SEO and content strategies, ensuring digital assets are optimised for modern search (including early adoption of GEO and AEO principles).
• Use AI tools to assist in ideating and drafting foundational marketing copy for ads, landing pages, and emails.
• Collaborate effectively with internal creative and development teams to bring integrated campaigns to life.
• Present campaign strategies, performance reports, and actionable recommendations directly to clients.
• Work closely with Business Development and Account Management teams to ensure strategic alignment.
• Build trusted client relationships through proactive communication and marketing advice.

Key Requirements

• 5–8 years of experience in digital marketing, preferably within an agency or fast-paced digital environment.
• Proven track record of managing end-to-end digital campaigns from strategy through to optimisation and reporting, for regional or global clients.
• Hands-on experience managing paid media campaigns (Google Ads, LinkedIn Ads) with a strong grasp of multi-channel strategies.
• Strong practical experience using AI tools (e.g., OpenAI, Anthropic) for marketing productivity, research, and content ideation.
• Experience building marketing automation workflows using tools like Zapier, Make, or similar platforms.
• Solid foundational knowledge of SEO and digital content best practices.
• Strong analytical skills with experience using Google Analytics, Looker Studio, or similar data visualisation tools.
• Excellent presentation and stakeholder management skills, comfortable communicating complex strategies to clients.
• Hands-on experience with advanced automation platforms like n8n, or familiarity with AI orchestration (e.g., Claude Projects, OpenAI Assistants, API integrations).
• Hands-on experience with Programmatic (DSP) platforms.
• Specific experience implementing Generative Engine Optimisation (GEO) or Answer Engine Optimisation (AEO) strategies.
• Experience planning and executing webinars (promotion, registration, and lead nurturing).