About the Role
Online Travel Mini-Program is dedicated to enhancing the travel experience through innovative digital solutions. Our mission is to connect travelers with unique opportunities and streamline their journey, fostering a culture of exploration and adventure.
The Growth Product Manager will play a crucial role in driving user scale and conversion rates for overseas travel mini-programs by designing growth and marketing-oriented products.
Responsibilities
- Possess a deep understanding and passion for the travel industry.
- Formulate growth strategies based on user segmentation, profiling, and behavioral data to boost engagement and conversion for both new and existing users.
- Conduct in-depth analysis of user scenarios and needs to identify business growth opportunities and optimization strategies.
- Develop comprehensive product plans focusing on user acquisition, churn reactivation, and retention/repeat purchases.
- Manage user acquisition, conversion, and Lifetime Value (LTV) within partner overseas digital wallets through marketing campaigns, social media growth initiatives, and gamified features.
- Collaborate with the operations team on growth activities to ensure targets for conversion volume and effectiveness are met.
- Oversee the in-app marketing campaign channel, drive the operations team, and ensure the successful planning of engagement mechanics and the implementation of corresponding features.
- Collaborate cross-functionally with operations, algorithms, technology, and other product lines to define product and experiment designs.
- Manage the entire lifecycle from requirement development, QA, and launch to experimentation, taking direct ownership of growth outcomes.
Qualifications
- Strong logical thinking skills with excellent analytical and problem-solving abilities.
- Possess strong communication skills, cross-team collaboration capabilities, and project management skills to drive multi-team cooperation.
- Familiarity with user growth frameworks regarding traffic acquisition and conversion improvement.
- Understanding of marketing principles and a passion for the online travel industry.
- ROI-conscious with strong execution skills, creativity, and adaptability.
- Excellent communication and collaboration skills, capable of coordinating multiple stakeholders to achieve product goals.
- Experience in managing marketing campaigns and user engagement strategies.
- Knowledge of digital wallet integrations and overseas market dynamics.
