Develop and execute the overall content and communication strategy, including marketing communication plans, public image management, and stakeholder engagement to ensure consistent and positive brand representation.
Develop and implement CIO investments and advisory content strategy, media strategy, and communication plans for Preferred and Private Banking regionally.
Craft content and PR stories related to Affluent Products & Proposition and Private Banking products and services.
Assist in content development and marketing materials for CIMB Preferred and Private Banking clients, as requested by relationship managers and marketing teams.
Support CIO communication initiatives, including morning conference call materials, promotional writeups, client meeting decks, and email communications.
Build and maintain strong relationships with media outlets, industry partners, and key stakeholders.
Secure media interviews, pitch editorials/stories to media editors, and achieve high PR value for the CIO.
Manage a small but highly efficient team of content strategists and publication specialists.
Ensure all branding and communication efforts align with CIO goals and values, manage CIO's public reputation, and collaborate with other departments to integrate communication efforts into overall business strategy.
Support marketing efforts and contribute ideas related to Preferred and Private Banking.
Demonstrate strong knowledge and passion for the ASEAN wealth management and investments landscape.
Coach, guide, and impart knowledge to younger team members and PB bankers on content development and communication matters, including formal teaching.
Stay updated on wealth management and investment market developments, including regulatory, government, political, geopolitical, and macroeconomic trends.
Formulate a digital insights knowledge ecosystem for internal stakeholders, a real-time knowledge portal to enhance RM and advisor efficiency.
Lead the development of an external real-time market insights portal to position the bank as a frontrunner in market insights.
Develop and implement the overall investment products content strategy and communication plan.
Key Requirements
Bachelor's or Master's Degree, or Professional Qualification in a relevant discipline (Finance, Business, Economics, Marketing, Communication, or equivalent).
Strong knowledge of content development, PR, media, and communications.
Familiarity with wealth management and investment products/services.
Ability to drive high PR value through strategic communication.
Proven experience in developing and implementing content and communication strategies from scratch.
Experience with various media channels (traditional, digital, social media).
Excellent written and verbal communication skills.
