Head of Brand Marketing

Lead the planning and execution of brand, trade and product marketing & communications for Lotus's Malaysia to strengthen brand preference, drive customer traffic and support sales growth. Oversee marketing for HORECA, own-brand products, store launches and local store initiatives, ensuring consistent brand communications and measurable business impact.

Key Responsibilities:

1. Marketing Strategy & Planning - Develop an integrated marketing plan aligned with business priorities, customer insights and the marketing calendar, with clear objectives, budgets and performance measures.
2. Brand Strategy & Stewardship - Translate Lotus's brand positioning into compelling customer communications. Maintain consistent messaging, visual identity and customer propositions across marketing touchpoints.
3. Trade, Product & Store Marketing- Lead marketing initiatives for HORECA, own-brand products, trade promotions, store launches and local store campaigns to drive customer acquisition, store traffic and sales.
4. Integrated Campaign & Media Delivery - Lead campaign execution across in-store media, point-of-sale materials, outdoor and digital channels. Work with media and digital teams to optimize reach, engagement and campaign effectiveness.
5. Creative & Content Development- Develop insight-led agency briefs and oversee campaign concepts, content and creative production, ensuring clear propositions, brand consistency and timely delivery.
6. Stakeholder & Agency Collaboration - Partner with Commercial, Store Operations, customer insights and digital teams, suppliers and agencies to deliver coordinated campaigns that meet business and customer needs.
7. Performance Measurement & Innovation- Evaluate campaigns against agreed brand and commercial KPIs, including customer response, store traffic, sales contribution and return on marketing investment. Apply learnings and test new approaches to improve results.
8. Budget & Resource Management - Manage allocated marketing budgets, agency resources and production costs, ensuring effective investment, financial discipline and delivery within budget.
9. Team Leadership & Development - Lead, coach and develop the brand marketing team, establishing clear priorities and accountability while encouraging creativity, collaboration and continuous improvement.
10. AI Application - Stay informed about relevant AI tools and explore practical applications to support marketing activities and improve team efficiency.

Key Requirements :

• Bachelor's or Master's degree in Marketing, Communications, or a related field.
• At least 8 years of marketing or advertising experience, with a proven track record in planning and delivering integrated marketing campaigns within retail chains and/or FMCG.
• Strong commercial acumen and hands-on brand marketing experience across traditional and digital channels, with a focus on measurable business results.
• Excellent project management and organizational skills, with the ability to manage multiple priorities and deliver under tight deadlines.
• Strong communication, presentation and stakeholder management skills, with the ability to collaborate effectively across all organizational levels and with external partners.
• Proven leadership skills, with the ability to coach, motivate and develop a high-performing team.
• Proficiency in Microsoft Word, PowerPoint and Excel to develop clear, compelling presentations, reports and marketing proposals.
• A proactive, collaborative and solutions-focused approach, with strong attention to detail and a willingness to take ownership.
• A commitment to innovation and continuous improvement, using insights and campaign learnings to strengthen marketing effectiveness.