Head of Brand & Marketing

The Head of Brand & Marketing leads the Group's brand and marketing agenda, driving initiatives that strengthen brand reputation, customer perception, and business growth across all entities. Acting as a strategic partner to business leaders and Heads of Departments, the role ensures brand and marketing investments deliver measurable outcomes aligned with business objectives. The incumbent will operate with an agency mindset, providing strategic branding and marketing support to multiple Group companies and business partners while maintaining consistent brand standards and governance across the organization.

Brand Strategy & Reputation Management

• Develop and lead the Group's Brand & Marketing Strategy, ensuring alignment with corporate objectives and business priorities across all entities.
• Drive measurable brand outcomes, including brand awareness, brand perception, reputation, customer engagement, and market positioning.
• Establish and maintain a consistent brand architecture, messaging framework, and visual identity across the Group.
• Leverage customer insights, market trends, and competitor analysis to identify opportunities and strengthen the Group's brands.
• Monitor and evaluate brand health and effectiveness, making data-driven recommendations to improve brand performance.

Strategic Business Partnership

• Partner with Heads of Departments and business leaders as a strategic peer to align brand and marketing initiatives with business goals and growth priorities.
• Influence cross-functional stakeholders to ensure successful delivery of integrated initiatives and campaigns.
• Advise senior leadership on branding, marketing, communications, reputation management, and stakeholder engagement matters.
• Ensure all brand and marketing activities contribute meaningfully to business outcomes and customer experience.
• Marketing Strategy & Campaign Management
• Develop and execute integrated marketing strategies that support customer acquisition, retention, engagement, and revenue growth.
• Lead the planning and execution of marketing campaigns in collaboration with business teams, distribution channels, partners, and agencies.
• Provide strategic direction on content, digital marketing, social media, events, partnerships, and customer engagement initiatives.
• Measure campaign effectiveness through agreed performance metrics and continuously optimize marketing investments and outcomes.
• Ensure marketing activities and messaging are aligned with brand positioning and business objectives.

Internal Agency & Multi-Entity Support

• Operate the Brand & Marketing function as a Group Centre of Excellence, providing strategic consultancy, creative leadership, and execution support to multiple business entities and partners.
• Manage a diverse portfolio of branding and marketing requests across the Group, balancing competing priorities and resources effectively.
• Collaborate with internal stakeholders to develop marketing solutions that address specific business needs while maintaining brand consistency.
• Lead and manage external agencies, creative partners, media agencies, vendors, and suppliers to deliver high-quality outcomes.

Brand Governance & Asset Management

• Manage the Group's brand guidelines, templates, visual assets, and co-branding requirements.
• Oversee the development and production of marketing and corporate materials, ensuring consistency, quality, and compliance with brand standards.
• Ensure approved brand assets are easily accessible and used correctly across all business entities and partner channels.
• Maintain governance processes that protect and strengthen the Group's brand reputation.

Education / Qualification

• Bachelor's Degree in Marketing, Communications, Business Management, Branding, Public Relations, or a related discipline.
• Postgraduate qualification (MBA or relevant Master's Degree) will be an added advantage.
• Minimum 10 years of relevant experience in Brand Management, Corporate Communications, Marketing, or related functions, with at least 5 years in a senior leadership capacity.
• Proven track record of developing and executing enterprise-wide brand and communications strategies that deliver measurable business and reputation outcomes.
• Experience managing multiple brands, business entities, or stakeholder portfolios within a group structure is highly desirable.
• Prior experience in agency environments, consulting roles, or managing diverse business portfolios will be a strong advantage.
• Demonstrated success in partnering with senior leadership teams and influencing stakeholders at peer and executive level.

Knowledge & Competencies

• Strong expertise in Brand Strategy, Corporate Communications, Reputation Management, Public Relations, and Integrated Marketing Communications.
• Highly result-oriented with the ability to translate brand and marketing initiatives into measurable business outcomes and enhanced brand perception.
• Strong stakeholder management and influencing skills with the maturity and credibility to engage effectively with Heads of Departments and senior leaders as peers.
• Proven ability to lead cross-functional collaboration and align multiple stakeholders towards common business objectives.
• Strong commercial acumen with the ability to balance brand-building initiatives with organizational priorities and business performance.
• Excellent leadership, communication, presentation, and relationship management skills.
• Strategic thinker with an agency mindset, capable of managing and delivering branding and marketing solutions across multiple entities, brands, and external business partners.
• Strong project and portfolio management capabilities, with the ability to manage multiple priorities in a fast-paced environment.