Head of Digital Marketing

15+ years of experience in digital/performance marketing, preferably in a global or multi-market

environment.

• Mandatory experience in VAS and Direct Carrier Billing (DCB) and telecom-based subscription

businesses.

• Proven track record of driving revenue, customer acquisition and growth through performance

marketing.

• Strong expertise in Google Ads, affiliate marketing and digital acquisition across multiple markets.

www.onmobile.com

• Experience managing large marketing budgets, optimizing channel investments and delivering within

cost and ROI targets.

• Strong understanding of CAC, CPA, ROAS, LTV, ARPU, churn, retention and cohort analysis.

• Experience working with telecom operators, affiliates, agencies and digital platforms.

• Proven ability to lead and develop high-performing digital marketing teams.

• Strong commercial, analytical and data-driven decision-making skills.

• Excellent stakeholder management, negotiation and communication skills across geographies and

time zones.