Head of Digital

Job Title

Head of Digital

Reporting to

Managing Director

Based at

OMD Malaysia

Summary of the role:

We are looking for a Head of Digital to join our leading agency and be at the forefront of digital transformation by driving our strategy through data to transform our clients&apos business. As a senior client-facing role, Head of Digital takes responsibility for the digital delivery to all accounts and helps to lead their team across all media channels.

In this role, you will be driving digital marketing & media strategies for all clients. You will part of the leadership team and be responsible for strategic planning, using digital for solving business challenges and ensuring gold standards in everyday excellence and managing relationships with key stakeholders.

Best Things About the Job

• Working within a proven, fast-growing team leading some of the biggest brands in the country.
• Ability to craft, co-create and deploy cutting edge solutions in digital, marketing & media.
• Managing a large portfolio of clients spread across FMCG, BFSI, Auto, Food & Beverages.

Responsibilities:

Digital Strategy across clients

• Serve as thought leader in aligning digital marketing strategy with clients business goals and objectives.
• Working with client teams, help define scope and recommended approach for digital, role of various digital platforms.
• Play an advisory role on client and market engagements, serving as a digital strategy advisor to both market leads (internal) and clients (external).

Digital Roadmap for the Agency

• Working with the planning teams, help to define digital roadmap for the brands
• Identify digital need gap in the markets and recommend solutions
• Develop and share frameworks and methodologies for accelerating digital transformation
• Lead or be a contributing part of working teams on specific digital projects in market.

Champion Global to Local Digital adoption

• Work closely with Global & Regional Digital team to customize Digital and Platform guidelines for the markets
• Lead the digital projects that Global teams have prioritized for the year and ensure that it gets executed in the identified clients relevantly & efficiently.

Manage market teams and specialist relationship

• Closely work with client leads, help them equip with right digital knowledge and aid in improving processes.
• Work very closely with platform specialists within the agency to develop strong strategies across digital ecosystem.
• Build effective working relationship with internal, digital partners and market teams.
• Manage the Global partners commitment by ensuring all clients meet aligned target.
• Forge new partnerships with external partners with objective to maximize value.

Training lead

• Lead digital 'evangelization' initiatives with the clients and internal teams.
• Identify the digital knowledge gap within team, markets, and clients, design training plans & modules.
• Facilitate and conduct digital strategy and platform trainings for clients in collaboration with partners, internal experts.

Protecting our high standards

• Ensure that any work that leaves the agency is of the highest standard
• Be part of producing ideas that inspire, motivate, engage & create commercial action
• Always challenge mediocrity (if you dont know what this means, ask your CEO)

Integration

• Think like a solutions provider
• Ensure you encourage the use of other agency services

Experience required:

• 12+ years experience in digital marketing or strategic marketing consulting.
• Strong passion for and knowledge of technology and digital marketing.
• Team player with the confidence & integrity to earn client and internal team confidence quickly.
• Ability to thrive in a fluid and multicultural environment.
• In-depth knowledge of integrated marketing and digital disciplines (including audience targeting, programmatic, mobile, social and online analytics.)
• Understanding of all digital disciplines (SEM, SEO, programmatic buying, social and influencer marketing, mobile, content including video, bespoke/publisher/tech-specific opportunities, CRM, and email marketing).
• Understanding of Data-Driven marketing principles and wider measurement/attribution techniques such as Digital Pathway Modelling, Econometric Modelling along with custom modelling initiative
• Strong familiarity with digital metrics and deep understanding of the technical media landscape in order to apply this knowledge to briefs and help educate others ad networks, ad exchanges, ad servers, DSPs, SSPs, DMPs, CDPs, CRM, device ID, IP, cookies, Ads Data Hub, cookie deprecation, contextual targeting, behavioural, optimisation and measurement, dynamic delivery, retargeting, etc.
• Strong client facing communication & presentation skills

Personal Attributes:

• A Can Do and collaborative attitude
• Tenacious
• Business savvy
• Entrepreneurial
• Persuasive
• Leadership qualities
• Great interpersonal and communication skills internally, with media owners and clients

OMD We create whats next with

OMD is the worlds largest media network with more than 13,000 people working in over 100 countries. Our mission is We create whats next with media solutions that transform your business creatively, culturally, and commercially. We connect the best capabilities, expertise, and cutting-edge technology enabled by the depth of the Omnicom network. We partner across industries to develop new solutions for discovering deep consumer insights. Connected seamlessly by Omni, our solutions fuel growth for our clients. Our talented teams across the globe work closely with each other and our clients, blending their expertise and creativity to co-create innovative experiences.

Being an OMDer

At OMD, we anticipate change and meet it head on with new thinking & skills, preparing us for the future. We are excited by our industry, which is at the confluence of data, technology, media and entertainment. We challenge ourselves every day to unlock our full potential and do interesting and extraordinary things.

We have four main behaviours, setting us apart from the competition. Build together: We always remember why we are here to deliver the best, with the best, for the best. Dare to Disrupt: The competition is the status quo. The status quo is the norm, and we are not the norm. Unite to uplift: We rise to the occasion, any time and any place. Together, we are stronger, faster, and better.

Our Platform - Omni

Omni is Omnicoms people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale, in order to drive superior business outcomes for clients. Omni transforms the way our teams work, collaborate and deliver value by providing a single-view of the consumer from insights development to audience building, channel planning, content inspiration, and message distribution.

Our Process

OMD Design is our end-to-end process that guides our use of Omni, ensuring our people use the right tools and techniques at the right time, and identifies the most important business questions our clients are asking us today. It provides a consistent way of working, moving our teams through four stages of planning and activation, all of which take place within Omni.

We take the growth and development of our people seriously. Thats why we have a number of initiatives in place to inspire and empower our people, to prepare them for the future, prepare them for whats next.. e.g Mobility, Mentoring, learning & development.

You can find out lots more information on us at https://www.omd.com/