Role Overview:
As a Head of E-commerce, you will act as the commercial architect for the brand's digital presence across major third-party platforms. You are fully responsible for the profit and loss (P&L) of the e-commerce channel, balancing aggressive sales growth during high-stakes Mega Campaigns with disciplined cost control and inventory management. Your mission is to scale the brand's online market share while ensuring pricing integrity and a premium customer experience that aligns with global standards.
Key Responsibilities:
- Commercial Accountability: Own full ownership of the marketplace profit and loss (P&L) statement, including top-line revenue, gross margins, and overhead management.
- Performance Management: Establish and achieve monthly, quarterly, and yearly sales objectives to ensure consistent business growth.
- Profitability Optimization: Enhance bottom-line results through strategic pricing, operational cost-saving initiatives, and high-efficiency marketing spend (ROI).
- Strategic Planning: Lead sales forecasting and demand planning while identifying untapped opportunities for market expansion.
- Platform Strategy: Architect and execute a comprehensive end-to-end strategy across all major regional third-party e-commerce platforms.
- Event Execution: Oversee the planning and delivery of major Mega Day shopping festivals and seasonal high-traffic events.
- Brand Synergy: Ensure digital marketing efforts and promotional calendars are perfectly synced with broader brand milestones and new product introductions.
- Product Differentiation: Develop and launch digital-exclusive product bundles or unique SKUs tailored specifically for marketplace consumers.
- Supply Chain Collaboration: Partner closely with logistics and inventory teams to maintain optimal stock levels and prevent out-of-stock scenarios during peak demand periods.
- Data-Driven Leadership: Construct comprehensive performance dashboards and reports to provide actionable insights for the executive leadership team.
- Omnichannel Consistency: Guarantee that pricing integrity and brand aesthetics remain uniform across all digital touchpoints.
- Market Intelligence: Conduct rigorous competitor benchmarking (pricing, product mix, and promotional tactics) and stay ahead of emerging trends in the footwear and fashion e-commerce sectors.
- Brand Guardianship: Uphold and protect the global image and standards of the organization across all online platforms.
Requirements
- Minimum of 5–8 years in E-commerce management, with at least 2–3 years in a people management role. You must have a track record of mentoring teams and delegating tasks across functions.
- Deep, hands-on experience navigating the backend systems of major regional platforms (specifically the Seller Centres for Shopee, Lazada, TikTok, and Zalora).
- Strong experience in P&L management, including budget allocation, margin protection, and managing marketing spend (ROAS/ROI).
- Ability to translate complex data into actionable insights. You should be an expert at building reports and using data to forecast inventory needs and sales trends.
- Experience working with ERP or Warehouse Management Systems to ensure stock accuracy, especially for high-complexity categories like footwear or fashion.
