- Full ownership of Malaysia QSR Strategy
- Leadership role with strong people and stakeholder impact
About Our Client
This opportunity is with a large organization in the FMCG industry, known for its strong market presence and commitment to delivering high-quality products to its customers. The company operates on a global scale and offers a stable and professional environment.
Job Description
- Define and execute the QSR channel strategy aligned with overall business objectives.
- Lead sales, volume, revenue, and margin performance across Malaysia and regional QSR accounts.
- Build and manage strong relationships with major QSR chains, master franchisees, and local operators in Malaysia.
- Drive Joint Business Planning (JBP) with key customers to deliver sustainable and profitable growth.
- Lead, coach, and develop the QSR sales and account management team to achieve channel KPIs.
- Work closely with Marketing, Supply Chain, Finance, and Operations to ensure effective execution and service excellence.
- Oversee pricing, trade terms, contracts, and negotiations to maximise commercial outcomes.
- Monitor local market trends, consumer behaviour, and competitive activity within the Malaysian QSR landscape.
- Ensure strong forecasting, demand planning, and execution discipline across customers.
The Successful Applicant
- Bachelor's degree in Business, Marketing, or a related field.
- Minimum 10 years of sales or commercial experience, with deep QSR channel exposure in Malaysia.
- Proven track record working with major QSR brands or franchise groups in the local market.
- Strong experience in developing channel strategies and delivering business growth.
- Demonstrated people leadership experience, including managing and developing teams.
- Strong negotiation, stakeholder management, and communication skills.
- Solid understanding of FMCG / foodservice market dynamics.
- Able to operate effectively in a fast-paced and performance-driven environment.
What's on Offer
- Senior leadership role with full ownership of QSR channel.
- Opportunity to shape strategy and build long-term partnerships with leading QSR customers.
- Be part of a reputable multinational organisation with strong local presence.
- A growth-oriented environment that invests in its people and prioritises internal career advancement.
Contact: Eve Khor
Quote job ref: JN-122025-6910290
