Head of Marketing and strategy

Lorna Whiston Schools

Location: SS2, Petaling Jaya

Salary: RM12,000 – RM15,000 per month

Experience: 8–12+ years

Reporting to: Founder/CEO or Managing Director

Travel: Regular travel to Singapore and Bangkok required

About the Role

We are looking for a commercially-minded Senior Marketing & Growth Lead to drive the growth and brand development of Lorna Whiston Schools across Malaysia, Singapore and Bangkok.

This is a high-ownership, hands-on role for someone who can independently take an idea from strategy through to execution. You will work closely with the Founder/CEO and leadership team to grow enrolments, strengthen our brand and build a consistent regional marketing engine.

Key Responsibilities

Own the regional marketing and growth strategy across Malaysia, Singapore and Bangkok.

Develop and strengthen brand positioning, messaging and customer acquisition strategies.

Drive lead generation and work closely with the sales/admissions teams to improve lead-to-enrolment conversion.

Manage marketing budgets and advertising spend, with accountability for marketing ROI and departmental P&L.

Take strong ownership of content creation, including social media, campaigns, copywriting, photography and short-form video.

Develop and manage content calendars and ensure a consistent, engaging brand presence across markets.

Manage and update the company's WordPress websites and landing pages.

Work with external agencies and vendors where required, while remaining hands-on and accountable for outcomes.

Use data and customer insights to identify opportunities to improve growth and marketing effectiveness.

Support new market initiatives and regional expansion.

What We're Looking For

8–12+ years of marketing experience, preferably in B2C, education, consumer or other customer-focused businesses.

Strong commercial understanding with a track record of driving leads, enrolments/revenue and brand growth.

Excellent content creation and storytelling skills — you should be comfortable creating and publishing content yourself.

Strong digital marketing understanding, including Meta/Google advertising and lead funnels.

Hands-on experience with WordPress is a strong advantage.

Highly independent, resourceful and comfortable working with significant ownership.

Strong analytical, communication and project management skills.

Comfortable working across different markets and travelling regularly to Singapore and Bangkok.

If you are a strategic marketer who also loves getting your hands dirty with the actual work, we'd love to hear from you.