SUMMARY
- Work with the GM, District Managers and Area Managers to drive retail sales, four-wall profit and all other retail-oriented targets across all countries in the region.
- Oversee all Victoria's Secret businesses in region under Valiram.
- Partner with the General Manager and other key stakeholders to deliver all new store opening on time, on budget and on brand.
- Drive Retail excellence in line with the brand and Valiram standards.
- Deliver ON-BRAND customer experience in all stores by working together with District Managers, Area Managers and Store Managers to deliver the highest level of service.
KEY AREAS OF RESPONSIBILITY:
Drive Sales and Profitability
- Assist the GM to develop annual business plans to reflect brand positioning, negotiate key aspects of the planned delivery and expansion with the brand.
- Maximize turnover by ensure accurate, timely and commercial sales planning and forecasting.
- Ensure the brand delivers business plan profit through delivery of both volume and cash margin in existing as well as new stores.
- Oversee all new store openings from a retail operations perspective.
- Ensure that the Area / Store Management and retail operations are driving sales based on the key drivers of the Limited Brands and in line with VG strategic direction
- Oversee the compilation of all related reports and statistics related to the retail performance of the Brand.
- Manage and maintain a positive working relationship with the Brand principal.
- Work constructively with Country GMs, Valiram retail operations teams and other internal Valiram stakeholders to drive sales and retail excellence.
- Share customer insight and competitive marketing intel with Brand Principal as required in consultation with Directors, COO and GM.
New Store Openings
- Partner with GM to deliver all new store openings on time and on budget.
- Collaborate with Projects team and contractors on site to ensure on-time delivery of new projects.
Control Inventory Management
- Work with merchandising department to manage full price and mark down sales, intake margins, levels of mark down activity and terminal stock.
- Evaluate stock requirements and ensure timely replenishment.
- Ensure maximum stock turns and controlling aged inventory.
Improve and Maintain the Service Standards
- Guarantee that our stores are offering WOW customer service in stores via training and coaching.
- Work with Area / Store Managers to train & coach on-going basis staff in service standards, Wow Service Training.
Compliance
- Ensure all products have the right registration approvals, correct barcodes and price tags.
- Monitor and track retail operational procedures are adhered by the store teams so that shrinkage is at a minimum or preferably none.
Marketing and Visual Merchandising (Creative Services)
- Work with the Marketing department to properly implement marketing initiatives in the stores in the region.
- Ensure CRM and loyalty programs are implemented efficiently to drive sales revenue.
- Ensure compliance on all Visual Merchandising standards at all stores and train, if necessary
- Share store photos with Brand(s) in a timely manner.
E-Commerce
- Strategize and implement effective e-commerce campaigns for brand's website.
- Ensure website content is up-to-date and engaging and in-line with Brand identity.
- Analyze sales data, and collaborate with other departments to optimize online sales performance.
- Monitor and track E-commerce platform performance and make recommendations for improvements.
Team Leadership
- Conduct weekly store visits across all markets and report back on observations.
- Monitor Rosters of all staffs/all stores and be responsible for Senior Operations / Area Manager performance.
- Conduct timely staff appraisal and quarterly performance review.
- Accurately compile regional commission pay out and stock take adjustments in a timely manner per VG SOP.
- Improve staff morale leading to positive and dynamic working attitude and environment.
- Create a relationship of trust and respect with the brand principal.
KEY REQUIREMENTS:
- Min. 10 – 15 years of working experience, preferably in a comparable retail environment.
- Strong, independent leadership skills to manage and drive solutions
- Good team building, interpersonal skills, and coaching and people development skills
- Strong communication skills; able to communicate effectively with people at all levels
- A team player with positive attitude, excellent communication and interpersonal skills
- Strong project management skills
- Strong analytical skills
- Good business acumen; able to identify business trends and react quickly to the needs of the business
- High level presentation, influencing & commercial negotiation skills
- Willing to travel both locally and overseas
