Influencer Marketing Coordinator

Company Description

FY Ads, founded in 2019 and headquartered in Singapore, is a prominent digital marketing agency with expertise in cross-border marketing strategies. The agency operates across Malaysia, China, and Thailand, offering tailored one-stop solutions that connect English and Chinese digital marketing platforms, aiding businesses in expanding their global reach. As an official overseas partner of platforms such as Xiaohongshu, Meituan Dianping, WeChat, and TikTok, FY Ads provides services like social media marketing, influencer marketing, video production, and experiential offline campaigns. The company combines innovation, local expertise, and a hybrid service model to deliver impactful and result-driven campaigns that help businesses grow across borders.

Role Description

This is a full-time remote opportunity for an Influencer Marketing Coordinator. The Coordinator will oversee influencer partnerships, identify potential talent, and negotiate collaborations in alignment with marketing goals. Responsibilities include tracking campaign performance metrics, managing relationships with influencers, coordinating deliverables, and brainstorming new and creative influencer marketing strategies. The role will also involve closely collaborating with the internal marketing team to ensure alignment and the execution of cohesive campaigns across markets.

Qualifications

• Experience in influencer marketing, talent sourcing, and collaboration strategies
• Strong organizational, time management, and coordination skills
• Knowledge of digital marketing platforms, social media trends, and content creation
• Effective communication, negotiation, and relationship management abilities
• Familiarity with analytics and tracking tools to measure campaign performance
• Ability to remotely coordinate across multicultural and multilingual teams
• Proficiency in Mandarin or specific knowledge of platforms like Xiaohongshu or WeChat is a plus
• Bachelor's degree in Marketing, Communications, Business, or related field preferred