Influencer Marketing Manager

Influencer Marketing Manager

We're not hiring someone to spam micro-influencers with free products. We need someone who builds real relationships with creators, sources authentic UGC, and turns creator content into a growth lever for HIRA and our portfolio brands.

The role is Influencer Marketing Manager.

The reality is — you own community, creator partnerships, and UGC that actually converts.

What You'll Own

Creator Sourcing & Outreach

• Find micro-influencers who actually fit the brand (not just follower count)
• Build relationships with creators — be someone they want to work with again
• Pitch partnerships that feel authentic, not transactional
• Negotiate rates and deliverables without overpaying

UGC & Content Strategy

• Brief creators on what to make and why (product features, brand story, lifestyle angle)
• Ensure content works both organically and as paid ads
• Source unboxing, testimonial, and lifestyle UGC
• Repurpose creator content into Meta/Google ads with performance tracking

Campaign Management

• Run influencer campaigns end-to-end (briefing → content → posting → tracking)
• Manage timelines and deliverables
• Handle affiliate/promo code tracking
• Build repeat creator relationships — lock in people who work

Performance & Analytics

• Track creator content performance (engagement, reach, saves, conversions)
• Know which creators drive actual sales vs vanity metrics
• Build creator cohort analysis — what type of creator works best
• Optimize spend based on creator ROI

Community Building

• Engage with creator communities — be present, responsive
• Foster brand advocates who want to work with you repeatedly
• Handle DMs, comments, and community feedback
• Build a creator network that feels like a community, not a vendor list

You might be the one if —

• You have 2–4 years influencer marketing experience in D2C, beauty, or lifestyle
• You've managed creator relationships and built repeat partnerships
• You understand Instagram algorithm — why some content pops, why some doesn't
• You know the difference between an influencer and an actual fit for your brand
• You've sourced and negotiated with micro-influencers (the real ROI lies here)
• You've tracked UGC performance and optimized for actual conversions
• You're comfortable with social media — you spend time on Instagram, you know trends
• Prior experience in fragrance, beauty, or FMCG D2C is a plus
• You think like a curator, not a marketer — you're finding people, not broadcasting

Why Meolaa:

Meolaa is launching with influencers as a core channel. You'll own creator relationships, UGC strategy, and community building from day one. You're not supporting someone else's strategy — you're building it.

You'll work with the Growth team to repurpose your UGC into paid ads. You'll have real budget. And you'll see direct impact when creator content drives conversions.