Intern - Customer Marketing

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Scope Of Work/Responsibilities

Having a balance of both Key Assignment and Administrative work will enable the intern to be productive and gain a well-rounded learning experience

Support the development & day-to-day operations of Customer Campaigns & Initiatives, this includes campaigns with the following objectives:

• New Customer Acquisition (i.e., focus on expanding customer base and gaining new policyowners)
• Existing Customer Cross-sell (i.e., focus on driving pre-identified cross-sell KPI among existing customers)
• Assist in activating and driving on ground campaign awareness through sales channel (this includes touching base with agents whenever necessary) & work with key stakeholders to implement the campaign initiatives & necessary fulfilment methods.
• Assist in the development & deployment of customer engagement communications via marketing tool - Customer Engagement Platform.
• To be involved in campaign fulfillment process including but not limited to post campaign communication/notification, crediting of campaign cash reward, delivery of campaign gift to eligible customers.
• To assist in proof-reading of marketing materials and provide constructive feedback on the overall presentation.
  
  

Requirements

• Preferably graduate from related field/study but not a must.
• Multi-tasker and good team player (and learner too).
• Intermediate knowledge on Excel, PowerPoint.
• Good written/verbal communication.
• Agile and Resilient.
  
  

LEARNING OUTCOMES

• Understanding workplace culture.
• Understand how campaign/offer help a business from financials and non-financials perspectives.
• Understand and able to apply marketing concept.
• Experience the process (if not all partial) in delivering a campaign offer to target customers and generate desired outcome.
• How to put knowledge and skill into practice and with result.
• Improve ability to attend to details and problem-solving skills.
  
  

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.