International B2B Sales Manager - Health & Wellness

Location: Penang, Malaysia

Reports to: Commercial Director

Remuneration: Base salary plus performance-based sales commission

About Us

Sainhall Nutrihealth is a Singapore-headquartered health and wellness business with over 30 years of experience in supplements, functional nutrition and healthy snacks. Our portfolio includes SainHealth supplements, DeeFruit Fruitti-Bites and partner brands, serving customers across Singapore, Malaysia and international markets.

We are looking for a commercially driven, hands-on International B2B Sales Manager who brings an established international buyer network and a record of converting opportunities into paid, repeat business. You should enjoy opening doors, presenting products convincingly and negotiating commercially sound deals.

The Role

Based in our Penang office, you will drive B2B sales across Singapore, Malaysia and selected international markets, working directly with the Commercial Director. You will acquire new customers, develop revenue-generating partnerships and retain and grow assigned existing accounts.

Your customers will include distributors, wholesalers, retail and pharmacy chains, substantial online retailers and corporate or institutional buyers. You will use your industry relationships and product knowledge to engage decision-makers, build confidence in our products and secure orders.

You will own the full sales cycle from prospecting and qualification through proposals, negotiations, closing, payment follow-up and repeat orders. This is a hands-on role with individual sales responsibility and substantial independence. You should be comfortable operating as the main salesperson alongside the Commercial Director, supported by marketing, finance and operations.

Your account and market portfolio may evolve with business priorities and team responsibilities, including the transfer of existing accounts. Priorities, targets and support arrangements will be reviewed to reflect the assigned portfolio.

How We Work

We are an ambitious team that plays to win and takes pride in making things happen. We set high standards, take ownership and follow through. When the pace intensifies, we pull together, stay focused and put our energy into finding solutions. When facing challenges, you will have colleagues who work alongside you to help resolve them.

We believe in getting 1% better every day. That means learning quickly, challenging what is not working and paying attention to the details that make a difference to customers and results. We value people who bring ideas, care about the quality of their work and help their teammates succeed.

Key Responsibilities

New Business Acquisition & Closing

• Build and execute a focused sales plan for agreed markets and channels, prioritising accounts with meaningful purchasing potential
• Generate opportunities through your international network, targeted outreach, referrals, buyer meetings and relevant trade events
• Engage decision-makers, understand their commercial requirements and present compelling product proposals
• Explain ingredients, product benefits and supporting evidence clearly and persuasively, adapting presentations to different buyers while maintaining accurate, approved product claims
• Take opportunities through qualification, samples, trials, pricing discussions, negotiations and closing, maintaining clear next steps and timelines
• Convert leads from management, colleagues and partners into orders alongside your own prospecting activity
• Identify why prospects decline or delay orders, test alternative approaches and recommend changes to proposals, product mix or commercial terms
• Meet agreed sales and new-account targets through disciplined execution and follow-up

Commercial Partnerships & Market Development

• Identify and secure distributor, channel, referral and complementary-business partnerships that create credible B2B sales opportunities
• Assess prospective partners buyer access, purchasing capacity, route to market and ability to deliver results
• Negotiate partnership proposals within approved authority, with clear responsibilities, commercial commitments and launch plans
• Convert partnerships into first orders, active accounts and repeat business
• Gather market and competitor intelligence to guide account targeting, product positioning and market-entry decisions

Account Growth & Repeat Business

• Grow newly secured and assigned accounts through commercial reviews, replenishment planning, cross-selling and expansion into additional outlets or channels
• Agree launch, sell-through and replenishment plans with key distributors and accounts, follow up commitments and coordinate targeted support
• Identify stalled or underperforming accounts early and take action to recover sales or redirect effort
• Take ownership of transferred accounts and maintain continuity of buyer relationships, quotations, orders and follow-up
• Balance new-business development and existing-account activity according to commercial value, urgency and growth potential
• Resolve commercial issues promptly with customers and the relevant internal teams

Pricing, Negotiation & Commercial Discipline

• Prepare accurate quotations and proposals using approved product and volume-based price guidelines
• Negotiate prices, minimum order quantities, payment terms and delivery arrangements within delegated authority
• Obtain approval for exceptions, including discounts, exclusivity, credit terms or other commitments outside agreed parameters
• Assess opportunities according to order value, repeat potential, payment risk and the cost of winning and servicing the account
• Plan customer visits and business travel around clear commercial objectives and approved budgets
• Follow up customer payments with Finance and escalate overdue balances or emerging credit risks promptly

Sales Execution & Coordination

• Maintain accurate CRM records, sales forecasts and next actions for prospects and customers
• Provide concise updates explaining pipeline progress, obstacles and the support required to close
• Lead routine buyer discussions and negotiations independently, bringing clear recommendations when management decisions are needed
• Coordinate stock availability, lead times, samples, export documentation and product-registration requirements with relevant colleagues before making customer commitments
• Prepare clear internal handovers so that orders are fulfilled accurately and on time
• Work with marketing colleagues on relevant sales materials and share buyer feedback to improve the commercial approach
• Keep customer records and commitments documented so that designated colleagues can provide cover when required

What We Are Looking For

• At least seven years of B2B sales experience with a demonstrable record of personally winning and closing new business
• An established, active network of relevant distributors, retail or pharmacy buyers, corporate customers or other B2B decision-makers across international markets beyond Malaysia
• Evidence of converting industry relationships into new accounts, paid orders and repeat business
• Proven ability to manage new-business acquisition and an existing account portfolio independently, with limited day-to-day supervision
• Strong negotiation skills and commercial judgement, including discipline around pricing, payment terms and customer commitments
• Ability to develop useful partnerships and turn them into measurable sales
• Strong technical product knowledge and the ability to explain health and nutrition concepts accurately, build buyer confidence and address objections
• A background in nutrition, dietetics, food science, pharmacy or a related health discipline is strongly preferred; candidates with substantial health-product sales experience and strong technical knowledge will also be considered
• Clear spoken and written English, great attention to detail and reliable follow-through
• Initiative, resilience and the ability to maintain momentum through longer sales cycles
• Willingness to work from our Penang office and travel domestically and internationally as required

Additional Experience We Would Value

• Sales experience in supplements, health and wellness, FMCG, food, functional nutrition or ingredients
• Experience opening export markets or securing retail-chain, corporate or institutional accounts
• Experience selling to healthcare professionals or presenting technical products to commercial buyers
• Familiarity with export processes and the commercial implications of product registration
• Additional languages relevant to our target markets
• Personal interest in health, wellness and nutrition

What Success Looks Like

Success will be measured through profitable sales, collected revenue, meaningful new accounts and repeat orders. Partnerships should progress into commercial results. We also value forecast accuracy, disciplined account management and the ability to move opportunities through to completion independently while maintaining strong customer relationships.