Internship (Marketing/Operations)

Role Overview

The Marketing & Operations Intern will support the execution of marketing initiatives, franchisee engagement activities, centre support operations, partnership development, customer enquiries, event coordination, reporting, and administrative functions. This internship provides hands-on exposure to educational franchise management, marketing campaigns, business operations, customer engagement, sponsorship management, and event execution.

The intern will work closely with multiple departments, including Development & Operations, Centre Management & Growth (CMG), and Public Relations (PR).

Key Responsibilities

Marketing Support

• Assist in planning and executing marketing campaigns and promotional activities.
• Support social media content planning and scheduling.
• Conduct market research and competitor analysis.
• Assist in preparing marketing materials, presentations, and promotional items.
• Monitor and compile campaign performance reports.
• Collect testimonials, success stories, and centre achievements for marketing use.
• Attend marketing events, roadshows, exhibitions, and brand activation activities.

Sponsorship & Partnership Development

• Assist in identifying potential sponsors and strategic partners for events, competitions, and marketing initiatives.
• Prepare sponsorship proposals, partnership decks, and presentation materials.
• Follow up with potential sponsors, venue providers, schools, and community partners.
• Coordinate sponsorship deliverables and maintain sponsorship records.
• Assist in securing cash and in-kind sponsorships, prizes, vouchers, and promotional support.
• Support the management of relationships with sponsors and external stakeholders.

Customer & Enquiry Management

• Attend to enquiries from parents, prospective customers, franchise prospects, and business partners through various communication channels.
• Respond professionally to general enquiries and direct them to the relevant departments when necessary.
• Maintain records of enquiries, leads, and follow-up actions.
• Support customer engagement activities and lead generation initiatives.

Operations Support

• Assist in maintaining franchisee and centre databases.
• Compile operational reports, surveys, and dashboard updates.
• Support communication between HQ and centres.
• Follow up on operational documentation and submissions.
• Assist in preparing materials for meetings, training sessions, conferences, and franchisee engagements.
• Perform data entry and ensure accurate record keeping.

Event & Project Coordination

• Assist in organising roadshows, competitions, educational fairs, community events, and marketing activations.
• Coordinate participant registrations and event logistics.
• Liaise with venue management, vendors, suppliers, schools, shopping malls, and event partners.
• Support event setup, execution, crowd engagement, and post-event activities.
• Prepare event reports and project updates.

Administrative Support

• Prepare meeting minutes and follow-up action lists.
• Organise and maintain digital and physical filing systems.
• Assist with purchase requisitions, quotations, and vendor documentation.
• Support departmental administrative tasks as assigned.
• Perform other duties assigned by supervisors.

Requirements

Education

• Bachelor's Degree or Diploma in:
• Business Administration
• Marketing
• Mass Communication
• Education
• Management
• Event Management
• Or related disciplines

Skills

• Good communication skills in English and Bahasa Malaysia.
• Proficient in Microsoft Excel, Word, PowerPoint, and digital communication tools.
• Strong organisational and multitasking abilities.
• Detail-oriented with good follow-through.
• Strong interpersonal and networking skills.
• Comfortable interacting with parents, franchisees, sponsors, schools, and external stakeholders.
• Able to work independently and collaboratively within a team.

Preferred Qualities

• Positive attitude and willingness to learn.
• Creative, proactive, and resourceful.
• Confident in speaking with external partners and managing enquiries.
• Interest in education, marketing, business development, and event management.
• Able to work during weekends when supporting events and campaigns.

Learning Opportunities

Interns will gain exposure to:

• Franchise business operations
• Educational centre management
• Marketing campaign execution
• Event and project management
• Sponsorship and partnership development
• Customer engagement and enquiry management
• Public relations activities
• Business reporting and analysis
• Stakeholder management and networking

Internship Allowance

• (To be determined by Management)