Internship, Marketing Research & Insights

Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.

At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.

Let's start your journey with an award-winning organization!

#UnbeatableCareerAwaits

Top Reasons To Join Us!

• Awarded For
• Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
• Bronze Winner in Cross-Generational Workforce Engagement (2024)
• Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands
  
  

Role

Interns Attached To The Market Research, Insights And Customer Experience (MRICX) Section Will Be Exposed To The Following, Guided By Head Of MRICX And Her Team

The Day-To-Day Activities

• Monitor market, industry and competitor developments across the telecommunications sector, including pricing, propositions, promotions, digital services and customer experience.
• Gather, clean and update market intelligence data for regular reports, dashboards and management presentations.
• Support dashboard development by consolidating data, creating charts and tracking key customer, market and competitor indicators.
• Conduct on-ground customer surveys, intercept interviews and in-depth customer interviews.
• Assist in designing simple surveys to understand customer needs, behaviours, pain points and satisfaction drivers across consumer and enterprise segments.
• Support customer segmentation exercises and identify differences in needs across customer groups, industries, usage patterns and lifecycle stages.
• Conduct mystery shopping and evaluate customer journeys across stores, call centres, websites, mobile applications, social channels and self-service platforms.
• Compare the organisation's customer touchpoints and service experience against key competitors.
• Document customer observations, pain points, service gaps and improvement opportunities.
• Analyse basic quantitative and qualitative findings and summarise key themes and insights.
• Support the preparation of research reports, insight summaries, presentations and recommendations.
• Assist with a special project involving an AI research house, including research preparation, data gathering, testing, documentation and evaluation of AI-generated insights.
• Coordinate research activities, schedules, fieldwork logistics, participant information and project documentation.
• Ensure customer information and research data are handled accurately, ethically and confidentially.
  
  

About You

• Currently pursuing a Bachelor's degree in Marketing, Business, Market Research, Economics, Data Analytics, Statistics, Psychology, Sociology, Communications, Computer Science or a related field.
• Genuine interest in telecommunications, customer experience, market research, consumer behaviour and business insights.
• Basic knowledge of research methods, data analysis and survey design.
• Comfortable conducting customer surveys, interviews, mystery shopping and market observations.
• Proficient in Microsoft Office, particularly Excel and PowerPoint. Exposure to AI, Power BI, Tableau, Qualtrics, Google Forms or similar tools is an advantage.
• Able to analyse information, identify patterns and present findings clearly.
• Good written and verbal communication skills, with confidence engaging customers and internal stakeholders.
• Curious, proactive, adaptable and willing to learn new tools, including AI-enabled research platforms.
• Able to work independently and collaboratively in a fast-paced environment.
• Willing to travel or work on-site for customer research, fieldwork, mystery shopping and other assigned activities.
  
  

What's Next Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.