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Hays

Japanese Marketing Executive

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Job Description

Seeking Japanesespeaking marketer to create content and support digital campaigns for an education client.

Role Overview

We are hiring a Japanesespeaking Marketing Executive on behalf of a client in the international education sector. This role focuses on creating Japaneselanguage content, managing multiplatform digital campaigns, and supporting strategies that help students discover global study opportunities. This is an excellent opportunity for candidates who want handson marketing experience, exposure to international audiences, and the chance to work in a fastpaced, resultsdriven environment.

Key Responsibilities

  • Plan and execute digital campaigns aimed at Japanese students researching overseas education.
  • Produce and manage Japaneselanguage content for websites, social platforms, and shortform video channels.
  • Support content calendars, asset preparation, scheduling, and campaign rollouts.
  • Analyse campaign performance using analytics tools and suggest improvements based on data.
  • Expand reach across both paid and organic channels within the Japanese market.
  • Assist with SEO updates, email marketing activities, and other digital initiatives.
  • Monitor trends in Japanese student recruitment, content formats, and digital marketing best practices.

Depending on campaign priorities, the candidate may:

  • Draft or translate Japanese content
  • Develop short-form video scripts or assist with basic editing
  • Review analytics and prepare performance summaries
  • Collaborate with internal or client teams on campaign assets
  • Research market behaviour or platform trends relevant to Japan

Required Skills & Experience

  • Fluent Japanese proficiency (written and spoken)
  • Strong English communication skills
  • Clear, concise writing ability
  • Comfortable scripting, filming, and editing basic video content
  • Familiar with tools such as WordPress, Canva, CapCut, and major social platforms
  • Able to interpret data and adjust content or strategies accordingly

Nice To Have / Bonus Skills

  • Experience with paid digital advertising
  • Email marketing or CRM familiarity
  • Knowledge of Japanese digital platforms, social behaviour, or student recruitment trends

Why This Role

  • Opportunity to influence how Japanese students discover global education pathways
  • Exposure to real-world digital marketing implementation
  • A fast-moving environment focused on execution, not bureaucracy.
  • Practical experience across content, strategy, and analytics

More Info

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About Company

Job ID: 143753343