Role: Creative Strategist/Senior Creative Strategist
Location: Petaling Jaya, Selangor (Hybrid)
Report To: Head of Creative (Malaysia)
HEPMIL Malaysia - MGAG and Hepmil Creators Network (HCN) , under HEPMIL MEDIA GROUP is a network of media companies that serves to entertain millions in S.E.A.
Since its inception in 2015, MGAG has been one of the fastest growing Millennial and Gen Z-centric comedy brands in Malaysia, reaching more than 9 million users monthly.
Hepmil Creators Network (HCN) is a digital creator agency that connects brands with the best and most popular TikTok creators across SEA. HCN has grown to partner with over 1,000 Tik Tok creators across the SEA region. We're experts at engaging with Gen Z and young millennials with hyper-localised entertaining content. Powered by Hepmil's servicing expertise and data analytics, we work with our creators to launch entertaining and hyper-localised content based on the brand's campaign objectives.
Learn more about HEPMIL Malaysia at https://www.hepmil.com/
We are looking for a Creative Strategist/Senior Creative Strategist with a strong creative mind to help expand the presence and promote Hepmil Creator's Network across all platforms.
Responsibilities
- Ability to generate insights and ideas with a creator-first focus across multiple social platforms (TikTok, Instagram, Youtube & Facebook)
- Developing key strategies with clients with social campaigns involving creators and content.
- Improve workflow and quality alongside industry best practices
- Pitching and presenting ideas to external business partners.
- Strategising and managing exclusive creator content plans and strategies
- Provide training and consultation for clients in relation to our products, processes and social landscape.
For Junior Creative Strategist - Trendspotting & Cultural Insights
- Monitor and identify emerging trends across platforms (TikTok, Instagram, YouTube, Facebook, X, etc.).
- Track viral formats, memes, sounds, hashtags, and creator behaviors in real time.
- Analyse why content goes viral and translate trends into actionable insights for campaigns.
Requirements
- Strong creative mind with minimum 1-2 years (for Junior) 3-4 years (for Senior) of creative or digital agency experience
- In-depth knowledge of key social media channels primarily TikTok, but also Facebook, Instagram and Youtube
- Knowledge of social media content ecosystem, especially videos and memes
- Knowledge of developing marketing strategies for cross content execution
- Experience working with a team in conceptualising and producing content
- Good comfort level interacting with high-profile clients and industry professionals
- Talent in presenting information concisely and accurately with keen attention to detail
- Experience with writing, directing, shooting and editing videos is a plus
- Experience in working in creative advertising industry with exposure in creating video content for digital formats is a key advantage
- Ability to work in a hybrid set-up
