The position reports to the Head of Branded Content and Social Media
Job Overview:
We're looking for a Senior Social Media Strategist who thrives at the intersection of creativity, storytelling, and strategy. You'll lead the ideation and hands-on creation of social-first content across Time's multiple platforms, bringing to life campaigns, initiatives, and brand moments in a way that connects authentically with our audience across Instagram, TikTok, Facebook, and LinkedIn. Your role is pivotal in building a strong and consistent social presence that drives engagement, brand love, and community growth.
Your work life:
1. Content Creation & Production
- Plan, storyboard, shoot, and edit short-form videos, reels, behind-the-scenes content, carousels, static graphics, and motion pieces across platforms.
- Lead the end-to-end creation process from concept to execution and ensuring every post is aligned with brand guidelines and campaign objectives.
- Repurpose content across multiple platforms for maximum reach and relevance.
2. Content Strategy & Trendspotting
- Stay ahead of platform trends, social behaviours, algorithm changes, and creator formats
- Build platform-specific content calendars in line with marketing campaigns, launches, and real-time moments.
- Collaborate with marketing, design, copy, and digital teams to align messaging and visuals.
3. Content Optimization & Reporting
- Monitor social engagement, participate in relevant trends, and contribute to organic audience growth.
- Analyze post and campaign performance, engagement rates, retention, and watch time that translate insights into action plans.
- Continuously test content formats and iterate based on performance data
To be considered, you'll need:
- 5-7 years of proven experience in content creation, social media account management and campaign planning, with a strong portfolio on social-first content and visual storytelling
- Skilled in mobile shooting, editing, and production tools (e.g., CapCut, Adobe Premiere, Lightroom, Canva)
- Strong attention to detail with basic graphic design and layout knowledge
- Comfortable appearing in front of camera and directing others
- Familiarity with social media reporting and analytics tool is a must
- Access to car and able to travel within Malaysia
Our Commitment to You
At Time, we believe great work deserves great support. Here's what you can look forward to when you join us:
- Flexible Working Arrangements and trust-first team culture
- Comprehensive medical coverage for you and your immediate family, including outpatient care, hospitalisation, dental and optical benefits.
- Wellness support with an annual spending account for health-related needs, alternative treatments, or even paid-up premiums for personal insurance.
- Learning & growth opportunities through dedicated time for learning, access to LinkedIn Learning and rewards for upskilling.
- Cash rewards for recognised certifications and full reimbursement for up to two approved professional memberships each year.
- Employee assistance during life's big moments, from celebrations to times of bereavement.
*Only shortlisted candidates will be notified.
