We are the number one parenting community platform in Southeast Asia that aims to help parents have healthy pregnancies and raise healthy children and families. We reach over 30 million users per month on our website as well as app, and are available in 11 languages in 13 countries.
We are loved by parents - we created the world's best parenting app with over 100k ratings at a 4.9 * Rating
Why join us
- Join the market leader. The Parent Inc, we are the #1 Direct to Consumer mom and baby brand and the largest parenting community in the region
- Amazing growth. Our plan is to scale our revenue growth 3x in the next 18 months. Our valuation doubled roughly every year. Our investors include Fosun, JD.com, Vertex Ventures and others.
- Work with a great and diverse team. If you join us, you will be working with a diverse leadership team with previous experiences in large multinational companies, startups, management consulting, and many more amazing people across our 7 markets (HQ Singapore, Mumbai, Jakarta, Ho Chi Minh, Manila, Kuala Lumpur, Bangkok)
- Innovative Environment. We offer media solutions, market research, affiliate marketing, social media influencer management, and others.
- Push your career. Exciting time to rapidly grow the current business unit from 1 to 10 with support from country and regional teams, and is the stepping stone for taking broader and/or regional opportunities
About The Role
This role will own and be responsible for engagement inside the theAsianparent social media channels.
Job Scopes:
- Planned, created, and managed content across multiple platforms (Instagram, TikTok, Facebook, LinkedIn, X/Twitter)
- Built and executed monthly content calendars aligned with brand campaigns
- Tracked and analyzed KPIs (engagement rate, CTR, follower growth, leads generated)
- Optimized content based on analytics and audience insights
- Coordinated influencer collaborations and partnerships
- Managed online communities, responding to comments, messages, and customer inquiries
- Supported crisis communication and maintained brand reputation online
Core Skills:- Content strategy & calendar planning
- Advanced copywriting (brand tone, storytelling, call-to-action writing)
- Performance analytics & reporting (Google Analytics, native platform insights)
- Basic SEO & hashtag strategy for organic reach
- Community management & reputation handling
- Collaboration with design, commercial, community, and influencer teams
- Short-form video editing (CapCut, Adobe Premiere Rush, Canva Pro)
- Fluent in Malay and English
Tools to Showcase:- Content & Scheduling: Meta Business Suite, Hootsuite
- Design & Editing: Canva, CapCut
- Analytics: native platform insights
Nice-to-Have (for next-level growth):- Experience with A/B testing and content performance optimization
- Ability to train/junior team members or interns
Qualifications:- Bachelor's Degree in Communication / Marketing / Digital Media (or related field)
- Strong understanding of digital marketing fundamentals and consumer behavior
- Proven ability to balance creativity with analytical decision-making
- Ability to work with regional team
Benefits and Perks:
- Competitive Salary Package (Base Salary and Commissions)
- Annual Salary increment
- Permanent Contracts
- Social Security and Medical insurance
- Annual leave 12 days per year
- Birthday Leave
- Flexible working hours.
