Junior to Senior Lifecycle Specialist

Role Overview

We are looking for a Lifecycle Specialist, Executive to manage and optimize lifecycle campaigns across key customer stages.

The role is hands-on and execution-focused, but requires strong logic, ownership, and problem-solving. You will work mainly with Marketo, customer data, segmentation, automation, and cross-functional teams to deliver campaigns, improve customer journeys, and streamline lifecycle workflows.

The role will be email-first, with opportunities to progressively expand into additional owned channels such as push, in-app, web, SMS/WhatsApp, or other lifecycle touchpoints as the team grows.

Key Responsibilities

• Build, launch, QA, monitor, and optimise lifecycle campaigns and automated journeys.
• Manage journeys across onboarding, activation, verification, deposit, engagement, retention, and reactivation.
• Build audience segmentation, targeting, suppression, trigger, and campaign logic.
• Translate business objectives into campaign plans covering audience, timing, journey logic, messaging, and CTA.
• Work hands-on with Marketo or similar marketing automation platforms such as Braze, HubSpot, Salesforce, etc.
• Review campaign logic and catch targeting, exclusion, scheduling, or QA issues before launch.
• Monitor campaign performance and recommend practical improvements.
• Plan and execute A/B tests and apply successful learnings.
• Investigate campaign, data, or journey issues and propose solutions before escalating.
• Coordinate with Data, Tech, Product, CRM, Creative, Content, and other teams to resolve dependencies and move projects forward.
• Support lifecycle copywriting, including subject lines, CTAs, and messaging angles.

Job Requirements

• Min 2-3 years of experience in Lifecycle Marketing, CRM, Marketing Automation, Campaign Operations, Growth Operations, or a related role.
• Hands-on experience with a marketing automation or CRM platform. Adobe Marketo is preferred but not required.
• Good understanding of customer journeys, segmentation, triggers, exclusions, and automation logic.
• Able to independently manage campaign setup, QA, scheduling, and deployment.
• Strong logical thinking and ability to understand dependencies, edge cases, and campaign flow.
• Strong attention to detail, especially around targeting, scheduling, campaign logic, links, and tokens.
• Comfortable working with spreadsheets, campaign exports, dashboards, and basic performance data.
• Able to troubleshoot issues and propose practical solutions.
• Able to manage multiple priorities with minimal supervision.
• Strong cross-functional communication and stakeholder coordination skills.
• Comfortable working with changing requirements, imperfect data, and internal systems.
• Able to contribute to campaign planning, not just execution.
• Able to write or improve basic lifecycle email copy, subject lines, and CTAs.

Preferred Qualifications

• Marketing Automation Platform/CRM experience.
• Fintech, trading, financial services, or regulated industry experience but not required.
• Experience with email marketing, in-app messaging, or other owned channels.
• Experience working with proprietary or in-house systems.
• Basic HTML/CSS knowledge is a strong plus
• Experience with A/B testing or journey optimisation.
• Exposure to AI, no-code, or workflow automation tools is a plus.
• Multi-market or localisation experience.
• Chinese language proficiency is strongly preferred.
• Relevant degree in Marketing, Business, Communications, Data, Technology, or a related field.

What We Are Looking For

The ideal candidate is someone who is proactive, logical, and dependable.

He/She should be able to work independently, spot problems early, communicate clearly with different teams, and think beyond task execution.

The right candidate should be able to manage campaigns accurately today, while gradually taking more ownership of journey optimisation, workflow improvement, and larger lifecycle initiatives.

This version is much more targeted because it tells candidates exactly what they will do, what skills matter, and what type of person will succeed, without overselling the role.