Key Account Manager

Company Description

SPARK AI Sdn Bhd is a technology-driven digital media company based in Kuala Lumpur, Malaysia, established by Chinese entrepreneurs to set new standards in intelligent brand marketing across Asia. Leveraging advancements in AI technologies, particularly AIGC (AI-Generated Content), the company empowers global and local brands to thrive in a rapidly evolving marketing landscape. SPARK AI focuses on four key areas: AI-powered content creation, intelligent online publishing, digital monitoring, and smart reputation management. By combining technological innovation, global resource integration, and localized services, the company aims to support brands in expanding internationally while fostering growth within the Asian market.

Role Description

This is a full-time on-site role for a Key Account Manager located in Kuala Lumpur. You will manage end-to-end public sentiment and content communication projects, ensuring smooth execution from planning to delivery. This includes monitoring social media discussions, identifying potential risks or negative sentiment, and helping the team respond in a timely and effective manner. You will develop and guide content strategies based on product features, platform trends, and audience behavior, while adapting content for channels such as Xiaohongshu , Douyin, Bilibili, and Weibo. As a key bridge between internal teams and external vendors, you will coordinate execution, support client communication when needed, track project performance, review outcomes, and continuously optimize strategies. You will also stay closely attuned to trends, user sentiment, and online conversations to ensure content remains relevant, responsive, and aligned with brand objectives.

Qualifications

• 35 years of experience in PR, content, or public sentiment management
• Strong understanding of social media ecosystems and online reputation dynamics
• Good copywriting and content planning skills
• Familiar with major platforms (XHS, Douyin, Bilibili, Weibo, etc.)
• Strong project management and multitasking ability
• Good communication and coordination skills
• Canva or basic design skills are a plus
• Experience in 3C / tech industry is preferred
• Fluency in Mandarin is highly desirable to assist in collaborations with Chinese brands