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KOL Partnerships Manager- Live Streaming

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  • Posted 11 days ago
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Job Description

About the Role

We are seeking a dynamic Local Partnerships Acquisition Lead to spearhead the recruitment and onboarding of high-potential live streaming hosts in Malaysia. This role is critical to expanding our live streaming ecosystem, ensuring a diverse and engaging talent pool aligned with platform growth goals. You will design localized recruitment strategies, build partnerships, and drive data-driven decisions to attract top-tier hosts across niches (e.g., gaming, lifestyle, e-commerce).

Key Responsibilities Talent Strategy & Execution

  • Develop and implement hyper-localized recruitment campaigns targeting Malaysian creators, leveraging platforms like TikTok and Facebook Gaming.
  • Identify emerging talent trends (e.g., Ramadan-themed content, multilingual hosts) and adapt sourcing strategies accordingly.
  • Collaborate with content and marketing teams to align host profiles with platform KPIs (e.g., audience retention, GMV for e-commerce streams).

Partnership & Community Building

  • Establish partnerships with local MCNs, universities, and influencer networks to build a sustainable talent pipeline.
  • Organize virtual/in-person recruitment events (e.g., Creator Bootcamps) to engage potential hosts.Candidate Screening & Onboarding Conduct end-to-end recruitment: resume screening, live auditions, and contract negotiations.
  • Design onboarding programs tailored to Malaysian hosts, including cultural sensitivity training and platform SOPs.

Preferred Qualifications

  • Existing network with Malaysian creators, agencies, or fan communities.Knowledge of Shariah-compliant content regulations.Outstanding communication and negotiation skills, capable of efficiently managing relationships with live-streamers and handling disputes.
  • Possess data analysis capabilities and be proficient in using Excel tools to optimize recruitment strategies.
  • 3+ years in talent acquisition, preferably in entertainment, live streaming, or digital media.
  • Proven success in recruiting freelance/contract talent in Malaysia.
  • Fluency in Malay and Chinese proficiency is a must.
  • Deep understanding of Malaysian youth culture and live streaming trends.

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About Company

Job ID: 134931665