KOL Specialist (TikTok)

Passionate about beauty, skincare, and FMCG Love working with creators and diving into data We're looking for a KOL Specialist to manage and scale TikTok KOL campaigns aligned with brand strategies and timelines.

What You'll Do

• Source, evaluate, and manage TikTok KOLs
• Execute KOL campaigns from briefing to reporting
• Liaise with KOL agencies for campaign execution and coordination
• Ensure content aligns with brand direction and timelines
• Track and analyse performance metrics to optimise results
• Stay on top of TikTok trends and creator landscape
• Assist in marketing effort

What We're Looking For

• Bachelor's degree in Marketing/Mass Communications or related field.
• Experience in KOL/talent management would be an added advantage.
• Strong understanding of social media platforms and influencer marketing trends.
• Data-aware and comfortable analysing campaign metrics
• Familiar with TikTok and influencer marketing
• Excellent communication and negotiation skills.
• Excellent command of English, with the ability to converse fluently in other languages (eg: Bahasa Melayu or Mandarin) will be an added advantage to effectively communicate with KOLs and internal stakeholders.

Apply now and be part of shaping impactful creator campaigns.