Job Description

Reports to: Head of Commercial, Movetix
Location: Kuala Lumpur

Who We Are

Movetix is the live entertainment and experiences platform within the AirAsia MOVE ecosystem, connecting millions of users to concerts, festivals, sports events, attractions, and exclusive live experiences across the region.

As Movetix continues to scale, we are focused on building stronger entertainment partnerships, high-impact marketing campaigns, and integrated travel + entertainment propositions that drive user engagement, ticket sales, and commercial growth.

The Role

We are looking for a senior Product Marketing & Entertainment Marketing lead to drive end-to-end go-to-market strategy and campaign execution across Movetix product launches, entertainment partnerships, and bundled travel propositions.

This role will serve as the key marketing lead for Movetix's event ecosystem - owning the launch and growth strategy for products such as Ticket + Flight + Hotel bundles, marquee concert and festival campaigns, and strategic entertainment partnerships across the region.

The ideal candidate combines strong product marketing capabilities with deep entertainment and event marketing experience, and understands how to position, launch, and scale culturally relevant campaigns that drive audience engagement and commercial outcomes.

You will work closely with Commercial, Product, Brand, Creative, Social, CRM, PR, and external partners to translate business opportunities into impactful, integrated marketing campaigns.

Key Responsibilities

Product Marketing & GTM Leadership

Lead the go-to-market strategy and launch planning for Movetix products and bundled propositions including Ticket + Flight + Hotel packages. Define positioning, audience strategy, launch mechanics, campaign messaging, and execution roadmaps to drive adoption and revenue growth.

Entertainment & Event Marketing

Lead marketing campaigns for concerts, festivals, sports events, attractions, and exclusive live experiences across the Movetix ecosystem. Develop culturally relevant campaigns that drive hype, audience engagement, ticket sales, and brand visibility.

Integrated Campaign Leadership

Own and lead cross-functional campaign execution across Marketing, Brand, Creative, Social, PR, CRM, Product, and Commercial teams to ensure campaigns are delivered with strong alignment, urgency, and commercial impact.

Strategic Partnerships & Alliances

Support and strengthen strategic partnerships with ticketing partners, event organisers, entertainment brands, and ecosystem collaborators to unlock marketing opportunities, exclusive launches, and audience growth initiatives.

Stakeholder Management & Alignment

Act as the central marketing lead across Movetix launches and campaigns, ensuring strong collaboration, communication, and alignment across internal stakeholders and external partners.

Always-On Audience Growth

Develop and execute always-on marketing initiatives that improve user acquisition, retention, engagement, and repeat transactions across the Movetix platform.

Performance & Commercial Impact

Track campaign effectiveness, business performance, and ROI metrics, using insights and data to optimise future launches, partnerships, and marketing initiatives.

What We're Looking For

• 7-10+ years of experience in Product Marketing, Entertainment Marketing, or Commercial Marketing roles.
• Strong experience launching and scaling products, partnerships, or entertainment campaigns across digital and offline channels.
• Deep understanding of entertainment, concerts, festivals, sports, ticketing, OTA, travel, or lifestyle industries.
• Proven experience leading 360 marketing campaigns across paid media, social, PR, CRM, partnerships, influencers, and brand channels.
• Strong strategic thinking with the ability to translate business objectives into commercially driven marketing plans.
• Strong ownership mindset with the ability to drive initiatives from strategy through execution.
• Experience managing multiple stakeholders and cross-functional teams in fast-paced environments.
• Excellent communication, presentation, and stakeholder management skills.
• Comfortable working in high-growth, agile environments with evolving priorities.
• Fluency in English communication, written and verbal.

Why Join Us

At Movetix, you'll help shape the future of live entertainment and travel experiences within one of the region's most dynamic ecosystems. You'll lead high-impact launches, entertainment campaigns, and integrated travel propositions that connect millions of users to unforgettable experiences across ASEAN and beyond.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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