Livestream Campaigns - Shopee Official Account (OA)
Livestream Campaigns - Shopee Official Account (OA)
Shopee1-3 Years
- Posted 30 days ago
- Be among the first 10 applicants
Job Description
Job Description
- Monitor key performance metrics of livestream shows, and generate post-campaign reports for actionable improvement.
- Analyse performance of livestream; come up with suggestions and proactive solutions in improving the commercials of livestream shows
- Lead the end-to-end planning and execution of livestream marketing campaigns, ensuring they are aligned with key business objectives and topline growth targets
- Work closely with internal teams (e.g. Marketing, Business Development, KOLs, Affiliates and Product) to develop and run engaging, high-impact livestream campaigns that drive user engagement and sales
- Coordinate with internal stakeholders to manage setup requirements for campaign assets, vouchers, and coins requests.
- Coordinate livestream scheduling and maintain strong working relationships between Shopee Business Development teams, and key on-air talents (including Hosts, KOLs, and Affiliates), ensuring clear and consistent communication at all times
- Support livestream production by assisting with production curation, SKU selection and performance analysis to drive commercial growth for the business.
- Bachelor's Degree, background in marketing or business management preferred
- Fresh graduates with an interest in e-Commerce; or 1–2 years of work experience in a Marketing role (experience in e-Commerce, telco, FMCG, or previous experience executing front-end app changes preferred)
- Proficiency in Microsoft Excel and PowerPoint; familiarity with Google Sheets
- Strong communication and interpersonal skills to manage stakeholders and partners
- Experience in data analysis is preferred
- Good project management skills: able to cascade and manage timelines so all deliverables required for executions are completed on schedule
- Excellent organizational, analytical, and problem-solving abilities
- Able to support execution of livestreams outside regular working hours
- Familiar with navigating popular e-commerce & livestreaming platforms
More Info
Key Skills
e-commerce livestreaming platforms
About Company