Company Description
Established in 1974, Bonia Corporation Berhad has grown to be one of Asia's leading fashion retailers - designing, producing and distributing luxury leather goods, accessories, and footwear made while championing fine quality and craftsmanship.
With a network of over 1100 sales outlets and 140 standalone boutiques throughout the world including countries such as Singapore, Malaysia, Brunei, Indonesia, Thailand, Vietnam, Myanmar, Cambodia, Taiwan, Japan, Kuwait and the Kingdom of Saudi Arabia, the Group continues to develop its global presence by forging strong networks with franchise partners around the world.
In addition to its flagship fashion label, BONIA, the Group is also behind successful brands such as Braun Büffel, Sembonia, Carlo Rino, CR2 and holds the license to distribute international labels such as Santa Barbara Polo & Racquet Club, Valentino Rudy.
Website
https://boniacorp.com/
The Livestream Content Creator is responsible for creating, managing, and executing compelling digital content to support livestream sales initiatives. This role focuses on producing high-impact content for livestreams and short-form platforms to drive awareness, engagement, and conversion across social commerce channels.
Responsibilities:
- Create, manage, and execute digital content to support livestream campaigns, driving viewership, engagement, and conversion.
- Assist in managing content for key livestream and social commerce platforms (TikTok, Instagram, Facebook, etc).
- Plan and maintain a livestream-focused content calendar, including pre-live teasers, in-live visuals, and post-live recap content.
- Produce engaging short-form videos, livestream assets, and supporting content aligned with sales objectives and campaign timelines.
- Develop marketing copy in line with brand tone to promote livestreams, featured products, and key promotions across social platforms and brand websites.
- Create graphics, edit photos, and produce simple video edits to support livestream storytelling and product highlights.
- Collaborate closely with livestream hosts, producers, e-commerce and marketing teams to ensure content supports live selling flow and conversion goals.
- Suggest and execute innovative content formats and storytelling approaches to improve livestream performance and audience retention.
- Support KOC and creator content adaptations for livestream usage where required.
- Ensure timely delivery of all content assets across multiple campaigns and livestream schedules.
- Assist in tracking content performance (views, engagement, CTR, conversion) and provide insights to improve future livestream content.
- Help identify key products for livestream promotion (hero SKUs, slow-moving items, bundles) and support content asset readiness.
- Stay up to date with livestream trends, social commerce features, and platform best practices.
Requirements:
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
- Minimum 1–3 years of experience in content creation, digital marketing, or social media (livestream or social commerce experience is a strong advantage).
- Hands-on experience with social media platforms, especially TikTok and Instagram, including short-form video content.
- Proficient in basic content creation tools (e.g. Canva, CapCut, Adobe, or similar).
- Strong copywriting skills with the ability to adapt tone for sales-driven and entertainment-led content.
- Basic understanding of livestream or e-commerce funnels is preferred.
- Creative, detail-oriented, and able to work in a fast-paced, deadline-driven environment.
- Ability to work independently while collaborating closely with livestream hosts and internal teams.
- Organized, proactive, and adaptable to last-minute changes during livestream campaigns.
- Experience in fashion, beauty, lifestyle, or retail is a plus.
