Job Description

Office Location: Kuala Lumpur, Malaysia

We are hiring a Commercial Director, Malaysia for a confidential leadership opportunity within a consumer-facing business in the tangible products space.

This role will lead the Sales and Marketing teams to drive revenue growth, strengthen market position, and build sustainable commercial performance across Malaysia. The successful candidate will shape commercial strategy, lead go-to-market execution, and develop high-performing teams, with the potential to take on broader business leadership responsibilities over time.

Key Responsibilities

Lead and develop the Sales and Marketing teams to deliver revenue, profitability, and market growth targets
Set and execute the Malaysia commercial strategy across offline retail and relevant B2B/channel segments
Drive customer acquisition, channel development, brand growth, and route-to-market effectiveness
Identify market trends, customer needs, competitive dynamics, and new growth opportunities
Oversee sales forecasting, marketing planning, budgeting, and commercial performance management
Build strong relationships with key customers, distributors, retailers, and channel partners
Collaborate with Operations, Customer Service, Logistics, and other functions to ensure effective commercial execution
Contribute to broader business planning and strategic decision-making for the Malaysia market

Ideal Profile

10–15 years of progressive sales, marketing, and/or commercial leadership experience
Strong track record in B2C consumer-facing tangible product industries
Deep experience in offline retail, channel development, go-to-market strategy, and brand or demand generation
Proven ability to lead both Sales and Marketing teams and translate strategy into measurable business results
Strong commercial and financial acumen across revenue growth, forecasting, budgeting, and profitability
Proven people leadership capability, including developing high-performing teams and future leaders
Executive presence, sound judgement, and potential to take on broader leadership scope over time
Professional proficiency in English and Chinese, spoken and written
Based in Kuala Lumpur, or open to relocation, with legal right to work in Malaysia

Why This Opportunity

This is more than a functional sales leadership role. It is a commercially significant appointment with direct ownership of Sales and Marketing, strong market visibility, and the opportunity to shape the next phase of growth in Malaysia.

If this aligns with your background, please apply directly or reach out for a confidential discussion.