Manager Brand & Activation Marketing

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and implement the school's annual marketing and brand strategy aligned with student recruitment and business objectives.

• Strengthen the school's positioning as a premium British international school in Malaysia.

• Ensure consistent brand identity, messaging and visual standards across all channels and marketing materials.

• Translate the school's academic strengths, student experience, facilities and boarding offering into compelling parent-facing messages.

• Work closely with academic leadership to ensure accurate and differentiated communication of the school's value proposition.

2. Integrated Marketing & Lead Generation

• Develop and execute marketing campaigns to generate qualified student enquiries and support enrolment targets.

• Oversee digital campaigns across Google, Meta and other relevant channels, working with appointed agencies.

• Manage website content, search visibility, campaign landing pages and conversion optimisation initiatives.

• Develop targeted marketing activities for domestic and international parent segments.

• Work with Admissions and Student Recruitment to align campaigns with recruitment priorities, monitor lead quality and conversion, and improve marketing performance.

3. Brand Activation & Events

• Lead the planning and execution of school Open Days, recruitment events, school showcases, exhibitions and promotional activations.

• Develop initiatives to increase event registration, actual attendance and post-event enrolment conversion.

• Work with academic teams to create engaging, differentiated experiences for prospective parents and students.

• Explore partnerships and collaborations to expand brand visibility and reach.

4. Content, Communications & Public Relations

• Oversee the production of school brochures, videos, digital content, advertising materials and other marketing collateral.

• Develop a structured content calendar highlighting academic achievements, student life, parent testimonials and school activities.

• Manage marketing-related public relations, media opportunities and brand campaigns.

• Ensure all marketing communications accurately reflect the school's values and premium positioning.

5. Budget, Agency & Team Management

• Manage the annual marketing budget and optimise expenditure against measurable outcomes.

• Brief, appoint and manage external agencies, designers, photographers and marketing vendors.

• Supervise the Marketing Executive and oversee day-to-day delivery of marketing initiatives.

• Establish clear campaign timelines, performance expectations and reporting standards.

• Recommend improvements based on marketing performance and recruitment funnel analysis.

  
  
  

• Minimum 5–7 years of experience in marketing, including experience in the K–12 international school or private education sector.

• Proven track record of managing marketing campaigns with measurable commercial outcomes.

• Strong understanding of performance marketing, digital platforms, content strategy and event activations.

• Strong proficiency in written and spoken English is essential; Mandarin proficiency is preferred.