Manager, Brand Management & Marketing (Ethical Healthcare)

Manager, Brand Management & Marketing (Ethical Healthcare)

Shah Alam, Selangor

Reports Directly to: Head of Ethical Business

About the Role

DCH Auriga is seeking an experienced and commercially driven marketing professional to lead the strategic development and growth of our ethical healthcare portfolio. This role offers an exciting opportunity to shape brand strategies, drive market expansion, and work closely with healthcare professionals, Key Opinion Leaders (KOLs), principals, and cross-functional teams to deliver business growth.

The successful candidate will be responsible for developing and executing innovative marketing strategies across a portfolio of pharmaceutical and healthcare brands while ensuring strong alignment with commercial objectives and customer needs.

Key Responsibilities

Strategic Brand Leadership

• Lead the development and execution of comprehensive brand strategies aligned with business objectives.
• Drive sustainable growth, market share expansion, and brand profitability across assigned portfolios.
• Develop innovative customer engagement strategies utilizing both traditional and digital channels.
• Build and maintain strong relationships with Key Opinion Leaders (KOLs), healthcare professionals, industry partners, and key stakeholders.
• Collaborate closely with Sales, Medical Affairs, Regulatory Affairs, Market Access, Supply Chain, and Finance teams to ensure successful execution of business strategies.
• Identify market opportunities and develop strategic initiatives to strengthen competitive positioning.

Marketing Excellence & Commercial Growth

• Develop annual marketing plans and product lifecycle strategies.
• Lead product launches, market expansion initiatives, and promotional campaigns.
• Analyze market trends, competitor activities, customer insights, and business performance to identify growth opportunities.
• Translate insights into actionable strategies to maximize sales performance and market penetration.
• Create compelling value propositions and customer-focused marketing initiatives.
• Ensure effective communication of brand strategies to internal stakeholders and field sales teams.

Portfolio & Stakeholder Management

• Serve as the key liaison between the company, principals, and strategic partners.
• Lead business reviews and portfolio performance discussions with internal and external stakeholders.
• Support strategic planning and forecasting activities.
• Represent the organization in regional meetings, marketing forums, congresses, and industry events.

Budget & Operational Management

• Manage marketing budgets effectively to maximize return on investment (ROI).
• Monitor marketing expenditure and ensure alignment with business priorities.
• Ensure timely reporting of marketing activities, campaign performance, and business outcomes.
• Drive continuous improvement in marketing processes and operational effectiveness.

Sales Force Effectiveness

• Develop product training materials and marketing tools to support the sales team.
• Conduct product, disease-state, and selling skills training.
• Work closely with the sales team to evaluate campaign effectiveness and customer engagement outcomes.

What We're Looking For

Education

• Bachelor's Degree in Life Sciences, Pharmacy, Biomedical Science, Marketing, Business, or a related discipline.

Experience

• Minimum 5 years of pharmaceutical sales experience.
• Minimum 5 years of pharmaceutical marketing experience with demonstrated success in brand management.
• Experience managing prescription pharmaceutical, medical nutrition, medical device, or healthcare portfolios.
• Proven track record in product launches, brand growth, and stakeholder management.
• Experience working with KOLs, hospitals, specialists, and healthcare professionals.
• Exposure to gastroenterology, ostomy care, wound care, or related therapeutic areas would be an advantage.

Skills & Competencies

• Strong strategic thinking and commercial acumen.
• Excellent analytical and problem-solving skills.
• Strong project management and organizational capabilities.
• Excellent presentation, negotiation, and communication skills.
• Ability to influence and collaborate across functions and levels.
• Results-oriented, self-motivated, and able to thrive in a fast-paced environment.
• High attention to detail and strong execution capabilities.

Why Join DCH Auriga

• Opportunity to lead and shape high-impact healthcare brands.
• Work closely with industry-leading healthcare professionals and key stakeholders.
• Regional exposure and interaction with global principals.
• Dynamic and collaborative work environment.
• Career growth opportunities within one of Asia's leading healthcare distribution and marketing organizations.