We are seeking a highperforming Regional Manager (Account Management) to drive growth and strategic direction for the ZALORA Advertising Platform (ZAP). This senior role will lead key client relationships, shape crossmarket advertising strategies, and partner closely with internal stakeholders to scale ZAP's revenue and product adoption across Southeast Asia.
As a Manager, you will own endtoend account management for flagship brand partners, lead crossmarket campaign planning and execution, and mentor junior account leads. You will influence product roadmap inputs, commercial terms, and gotomarket execution to deliver measurable business impact for brands and ZALORA.
Responsibilities :
- Account leadership: Own and grow strategic marketing accounts across Southeast Asia; act as the primary point of contact for senior brand and agency stakeholders.
- Revenue & commercial ownership: Drive upsell, retention and new business opportunities; manage commercial negotiations and ensure revenue targets and margin objectives are met.
- Campaign strategy & execution: Lead planning and execution of crossmarket 360 campaigns (onsite and offsite), ensuring alignment to brand objectives, timelines and KPIs.
- Team leadership & mentorship: Coach and develop Associate Managers / Account Leads; allocate resources across accounts and campaigns to maximise outcomes.
- Product & solution development: Translate client needs and market insights into new ad solutions and product enhancements; collaborate with Product, Tech, Data Science teams.
- Stakeholder management: Partner with Commercial, Operations, Legal/Finance, and Country teams to ensure smooth campaign launches, contracting, invoicing and postcampaign analysis.
- Performance analysis & reporting: Own campaign performance reviews; provide datadriven insights and optimization recommendations to clients and internal stakeholders.
- Gotomarket planning: Maintain and update the annual ZAP calendar; lead crossmarket brand launches and enablement for country teams.
- Client feedback loop: Systematically capture and prioritise client feedback to improve ZAP's offerings and user experience.
Requirements :
- Education: Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree is a plus.
- Experience: 6+ years of experience in ecommerce, digital media/agency, or datadriven marketing environments, with at least 2 years in a peoplelead or senior account role.
- Commercial acumen: Proven track record managing revenue targets, negotiations, and P&L responsibility or contributing materially to commercial outcomes.
- Campaign experience: Demonstrable success delivering multimarket, multichannel (online + social + programmatic) campaigns for major brandspreferably in Fashion/Lifestyle or FMCG.
- Leadership & stakeholder management: Experience managing or mentoring junior team members and working with senior client stakeholders and crossfunctional internal teams.
- Analytical skills: Strong analytical mindset; comfortable with performance metrics, attribution, and using data to drive decisions and optimisations.
- Project management: Excellent planning and execution skills; able to manage complex, crossmarket projects under tight deadlines.
- Mindset & culture fit: Proactive, handson, commercially minded, and resultsoriented.
- Industry knowledge: Deep understanding of the Southeast Asia media and ecommerce landscape.
- Language: Fluent in English; fluency in Mandarin and/or Bahasa Indonesia is a strong advantage.
- Nice to have: Prior experience at an ecommerce company or with programmatic media buying, and familiarity with analytics platforms and adtech integrations.
Why join ZALORA
- Impact: Lead highvisibility advertising work reaching millions of shoppers across Asia
- Growth: Crossmarket exposure, mentorship opportunities, and influence on product and revenue strategy.
- Culture: Collaborative, datadriven team at the region's leading online fashion destination.
The ZALORA Story
ZALORA is Asia's Online Fashion Destination. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia, the Philippines and Hong Kong. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets. ZALORA offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 30-day free returns, speedy deliveries as fast as 3 hours, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA is the online shopping destination with endless fashion possibilities.
ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.
