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FWD Insurance

Manager, Business Planning & Initiatives

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Job Description

KEY ACCOUNTAIBILITIES

Strategic Leadership and Business Oversight

  • Support the department head to lead and oversee the end-to-end business support for the insurance/takaful Partnership distribution channel.
  • Drive strategic planning & execution to support sales growth, operational efficiency and market competitiveness.
  • Provide leadership in business analytics, sales forecasting and channel insights to enable data driven decisions.
  • Oversee the transformation of data visualization and reporting through digital tools such as Power BI, etc.
  • Monitor and enhance market share positioning through sales performance tracking and competitive analysis.

Reporting & Analytics

  • Manage the delivery of accurate and timely sales performance reports and dashboards for internal stakeholders and external partners.
  • Lead customer analytics initiatives to uncover sales patterns, campaign effectiveness and business trends.
  • Translate insights into actionable strategies to improve channel productivity and performance.

Sales Campaign & Business Planning

  • Lead end-to-end campaign management including design, planning, execution, fulfilment and post-mortem analytics.
  • Collaborate with Sales & Product teams to ensure campaigns align with channel priorities and market opportunities.
  • Support the annual business and strategic planning cycle through data analysis and planning frameworks.

Compensation & Incentive Management

  • Oversee the compensation frameworks, performance based incentives, and contest tracking to drive engagement and productivity.
  • Ensure robust governance on calculations, budget allocation and payout processes.

Channel Management & Onboarding

  • Lead sales staff onboarding processes including licensing, regulatory compliance, and examinations (eg. TBE registration)
  • Liaise with regulators and external bodies such as MTA to ensure full compliance and timely updates.
  • Manage and update sales staff database and onboarding systems. (eg, DMS).

Cost & Expense Governance

  • Monitor and manage distribution related costs and budgets, including marketing allocations, campaign funding and operational expenses.
  • Drive process enhancements and controls to improve cost efficiency and budget utilization.

QUALIFICATIONS / EXPERIENCE

  • Degree holder in Business, Finance or related field.
  • Minimum 5-8 years of experience in insurance/takaful business support or sales management, with at least 2 years in a managerial role.
  • Broad-base understanding of insurance/takaful distribution, product lines and regulatory environment.
  • Proven experience in managing reporting, analytics and campaign operations.
  • Familiarity with regulatory bodies such as BNM and MTA/LIAM and compliance processes.

KNOWLEDGE & TECHNICAL SKILLS

  • Strong business acumen with analytical and strategic thinking capabilities.
  • Proficient in Power BI, Excel and other Microsoft Office tools, and analytics and dashboard tools.
  • Experience with data-driven business planning and compensation management.
  • Excellent verbal and written communication skills.
  • Ability to lead teams and influence across functions in a fast-paced, matrix organization.

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About Company

Job ID: 146988569

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