Understand and analyze campaigns performances runs by various Line of Businesses (LOBs) and Strategic Programmes (SPs). Monitor results, derive insights and often provide actionable solutions/ suggestions based on findings.
To actively participate in the discussion related to campaigns run by various SPs/LOBs. Often provide suggestion/ advisory on the campaign results monitoring report/dashboard. To prepare and supply the needful report/dashboard for SPs/LOBs on a timely manner.
Constantly identify opportunities to streamline campaign performance tracking and increase adoption of automated campaign tracking through available tools and platforms to improve productivity and efficiency.
Provide guidance to junior in report preparation as well as analytics tasks. Ensure the campaign performance reports and analytics are delivered in high data quality, accuracy, integrity and timely manner.
Be the key liason to SPs, LOBs, Regions, Branches and other stakeholders including communication of CRM campaign performances results as well as queries handling.
Perform post campaign analysis and act as a strategic partner to Analytics team to ideate and identify potential white space / new opportunities for better campaign performance.
Requirement:
Master's Degree or Bachelor's Degree in Decision Science, Actuarial Science, Statistics, Computer Science or a related field.
Min of 5 years working experience as campaign analyst, financial analyst, or business analyst, preferably in Financial Industry, telecommunication or ecommerce fields.
Excellent in using SQL and Microsoft Excel. Knowledge in Python, R, Hadoop environment and data visualization tool will be added advantage.
Demonstrates strong attention to detail, have exceptional problem-solving skills, and work comfortably in a group/collaborative setting.
Strong business acumen and analytics mindset, with good critical thinking skills to help solve business problems.
Great passion in discovering insights from data for decision making.
Ability to work in a fast-paced environment while managing multiple tasks.
