Position Objective:
Lead the Customer Growth pillar to drive client acquisition, conversion, engagement, and AUM growth through high-impact campaigns, programmes, partnerships, and events.
Job Responsibilities
1. Strategic Growth Planning
- Develop and execute an event-led customer growth roadmap aligned with the Company's strategic objectives.
- Identify key event themes, target audience segments, and event formats based on market insights, customer behaviour, and data analytics.
- Translate business growth priorities into event-driven OKRs and measurable outcomes across client acquisition, conversion, engagement, and AUM growth.
- Explore innovative event concepts, strategic partnerships, and collaboration opportunities to expand market reach and customer engagement.
- Collaborate closely with Sales, Investments, Product, and Marketing teams to design and deliver timely, relevant, and impactful events aligned with market opportunities and business priorities.
2. Acquisition & Conversion Campaigns
- Develop and implement scalable event-led acquisition and conversion strategies to support business growth objectives.
- Standardise flagship events to ensure consistency, scalability, and operational efficiency while tailoring segment-specific event strategies to optimise engagement and conversion.
- Lead pre-event and post-event engagement strategies, including audience targeting, lead nurturing, follow-up activities, and conversion planning.
- Collaborate with internal stakeholders and external partners to develop and scale event programmes that create new acquisition channels and improve conversion outcomes.
- Work closely with Sales teams to ensure effective lead management, pipeline progression, and conversion tracking.
3. Client Events & Experience Activation
- Deliver exceptional event experiences by leveraging customer feedback, performance insights, and continuous improvement initiatives.
- Manage end-to-end event execution, including concept development, content creation, speaker management, logistics coordination, vendor management, and budget control.
- Provide creative direction on event branding, visuals, content, and overall experience design to ensure consistency with brand standards and business objectives.
- Develop innovative client engagement initiatives that strengthen brand affinity, customer loyalty, and long-term relationships.
4. Data, Insights & Performance Management
- Evaluate event effectiveness through key performance indicators such as conversion rates, lead quality, client acquisition, engagement levels, and AUM contribution.
- Track, analyse, and optimise cost per lead (CPL), return on investment (ROI), and overall campaign performance.
- Support budget planning and resource allocation based on performance data, business priorities, and expected returns.
- Monitor budget utilisation and identify opportunities to improve cost efficiency and effectiveness.
- Partner with Sales Heads and key stakeholders to track lead progression, pipeline quality, conversion outcomes, and business impact.
- Provide actionable insights and recommendations to optimise audience targeting, event formats, customer journeys, and conversion strategies.
5. Additional Responsibilities
- Undertake any other responsibilities assigned by Management to support evolving business needs and organisational objectives.
- Travel domestically as required to support event execution, business development initiatives, and stakeholder engagement activities.
Job Requirements:
- Bachelor's Degree in Marketing, Hospitality Management, Event Management, Business Administration, Communications, or a related field.
- Solid understanding of financial products, customer behaviour, distribution channels, and sales processes, including lead management and conversion workflows.
- Strong analytical and data-driven mindset, with hands-on experience in event marketing, campaign performance tracking, and reporting.
- Proven ability to interpret data and generate actionable insights to improve event effectiveness, lead quality, conversion rates, and return on investment (ROI).
- Strong stakeholder management skills, with the ability to collaborate effectively with internal and external stakeholders across multiple functions.
- Excellent project management capabilities, with the ability to manage multiple initiatives simultaneously while meeting deadlines and business objectives.
- Excellent communication, presentation, and influencing skills, with the ability to articulate strategies clearly and gain alignment from senior stakeholders.
- Results-oriented, proactive, and comfortable working in a fast-paced, insights-driven environment.
- Strong attention to detail, organisational skills, and the ability to adapt to evolving business priorities.
- Experience within the financial services, wealth management, asset management, banking, or investment industry would be an added advantage.
At AHAM Capital, people are its greatest assets. We value diversity and inclusivity. To us, this means bringing together a group of qualified professionals with a varied range of skillset and experiences into a fair and respectful workplace to harness the strengths of cultural and individual differences for the accomplishment of our collective goal.
We believe in equal opportunity in employment and treating all individuals with respect and dignity. Our employment decisions are guided by an objective assessment of the candidate, irrespective of ethnicity, religion, gender, nationality and other non-merit factors.
Due to the high volume of applications we are unable to acknowledge every application. If you are selected for an interview we will contact you within the next 7 days. However, if we think that your skills and qualifications may be suitable for other similar positions we may hold your details on our database and contact you in the future.
