Manager, Financial Literacy Content Management

JOB SUMMARY

This role reports to the Head, Product Strategy & Design Section and leads the planning, development, and governance of financial literacy content, ensuring quality, compliance, and effective content delivery to support member education and engagement.

JOB RESPONSIBILITIES

1) Financial Literacy (FL) Content Planning & Development

• Lead end-to-end development of FL content priorities and narratives by translating member insights, data, and research into clear content direction and requirements.
• Own content quality and governance by setting standards, reviewing/approving key materials, and ensuring accuracy, consistency, and compliance with EPF guidelines.
• Drive decision-making on content design and messaging trade-offs (tone, complexity, channel fit) to maximise comprehension, engagement, and intended behavioural outcomes.

2) Financial Education Content Planning & Management

• Lead the Financial Education content roadmap mapped against target segment, channel, and format, which prioritizes EPF FL initiatives and agreed outcomes.
• Steer cross-functional execution by convening stakeholders, defining scope and deliverables, and securing endorsement/approvals for proposals and content plans.
• Monitor performance and drive continuous improvement by tracking delivery quality and impact signals, resolving issues, and institutionalising learnings into the next content cycle.

3) Industry Research, Benchmarking & Reporting

• Lead benchmarking and industry research to identify leading practices, emerging content formats, and strategic opportunities to elevate EPF's financial literacy delivery.
• Translate insights into executive-ready recommendations, decision options, and implications for content strategy, resource needs, and delivery approach.
• Own reporting outputs by producing clear reports for endorsement/approval, maintaining evidence and artifacts, and ensuring traceability of key decisions and outcomes.

4) Support Financial Literacy Strategy & Initiatives Unit

• Lead the content workstream that supports the FL strategic initiatives by shaping content-related inputs to frameworks, playbooks, and implementation deliverables.
• Drive stakeholder alignment for FL-related content by setting communication narratives, coordinating inputs across teams, and ensuring readiness for rollout.
• Serve as EPF's SME for FL Content Management by defining and enforcing content standards, templates, and review mechanisms across channels.

JOB REQUIREMENTS

• Malaysian citizen
• Pass in Bahasa Melayu, including the oral test, at Sijil Pelajaran Malaysia (SPM) level or an equivalent qualification recognised by the Government.
• Posses a Bachelor's Degree/Master's Degree with honours in a related field (e.g., Economics, Finance, Business, Education, Psychology/Behavioural Science, Public Policy) from recognised universities or equivalent qualifications recognised by the Government.
• Posses professional certification in financial planning e.g. Certified Financial Planner (CFP) or equivalent.
• At least 10 -13 years of relevant experience in relevant financial institutions on the areas of financial literacy research or financial literacy content governance/management.
• Strong end-to-end financial literacy content management experience, including translating strategy into clear narratives, themes, and channel-ready materials.
• Ability to turn research reports, strategy papers, member insights, behavioural data, and financial information into effective content strategy that improves understanding, supports action, and remains accurate and compliant.
• Experience managing cross-divisional delivery and content governance, with the ability to coordinate stakeholders, uphold quality standards, and reduce reputational or compliance risk.

JOB STATUS

Permanent.

All applications are strictly CONFIDENTIAL and only shortlisted candidates will be called in for interview. Applications are deemed UNSUCCESSFUL if there is no feedback from the EPF 2 MONTHS after the closingdate of advertisement.