Manager, GBM Consumer Marketing and Activation - Credit Card & Personal Financing MY

Job Title : Manager, GBM CMA - Credit Card & Personal Financing MY

Division : Group Brand and Marketing

Department : Consumer Marcom

Job Purpose:

• Manage and execute marketing communication for various mediums under assigned responsibilities for Consumer Banking.
• Project manage all marketing campaigns, product launches, marketing events and other marketing related initiatives and liaison person between business units and relevant stakeholders.
• Manage and execute marketing communication for various mediums and oversee retail media strategy.

Key Responsibilities:

• Assist in developing and implementing strategic and innovative marketing initiatives, and campaign integration designed to drive existing business performance
• To coordinate, manage, plan and organize marketing campaigns, events, product launches, promotional campaigns
• To ensure timely execution of marketing material across all marketing literature and be contact point and coordinate product information between various touch points
• Manage vendors and agencies in terms of follow up on deadlines, service levels, invoices and other marketing-related paperwork.
• Coordinate and ensure the Marketing Plan for the Product Units are on track
• To liaise with Corporate Communications/other stakeholders for approvals on all collateral/content
• To ensure compliance to Local Authorities Guidelines, BNM Guidelines, SC Guidelines, Postal Regulations and Guidelines
• To ensure timely execution of marketing material and consistent branding across all marketing literature and ensure consistent look and feel of marketing collateral/medium
• Assist in developing and implementing strategic and innovative marketing/media/new media initiatives, messaging and campaign integration designed to drive existing business performance
• Assist in forming strategies to help maximize profits and increase market share, top of mind recall and share of voice
• Oversee retail media strategy to ensure maximum reach, effectiveness, share of voice, CPC, CTRs
• Manage communications for RB (provide input for branch communication channels, newsletters, letters, websites etc)
• Support development of marketing plans and specifications for marketing collateral/media content (TTL – ATL, BTL, Digital, OOH, etc)
• Assist in developing and implementing strategic and innovative marketing/media/new media initiatives, messaging and campaign integration designed to drive existing business performance.
• To ensure timely execution of marketing material and consistent branding across all marketing literature and ensure consistent look and feel of marketing collateral/medium.
• Manage vendors and agencies (creative and media) in terms of initial campaign and per job briefings, follow up on deadlines, service levels, invoices and other marketing-related paperwork. Key Dimension of Impact

Relevant Work Experience:

• At least 2 years of product/marketing/marcom/corporate communication experience in a financial institution or related industry.

Required Competencies and Skills:

• Strong verbal and written presentation/ reporting/analytical skills
• Good interpersonal and communication skills.
• Experienced in project management
• Fluent in verbal and written English and BM language, additional advantage for spoken and written Chinese