International Student Recruitment (Primary Focus: China)
Lead the delivery of international recruitment plans to achieve agreed student recruitment targets for assigned markets, with primary focus on China.
Develop and implement China-focused recruitment strategies informed by market intelligence, performance data and competitor analysis.
Identify, develop and maintain strong relationships with recruitment agents, international schools, articulation partners, government bodies, corporations and other key stakeholders within assigned markets.
Represent the University professionally at education fairs, school visits, agent training sessions, exhibitions, interviews and online engagement activities targeting the China market.
Monitor market developments including policy changes, economic trends, student mobility patterns and competitor activities to inform recruitment planning and strategy adjustments.
Oversee the full China recruitment pipeline, including lead generation, nurturing and conversion, ensuring that enquiryapplicationofferacceptance performance meets targets.
Work closely with the Assistant Manager to design and deliver market-specific conversion initiatives, including targeted communications, webinars, counsellor briefings, applicant follow-up and personalised engagement.
Engagement and Stakeholder Management
Work closely with colleagues in Marketing & Communications to ensure accuracy and consistency in market-specific promotional content, campaigns and digital engagement.
Collaborate with Admissions rovide market updates and insights to Faculty leaders and internal stakeholders to support programme development and regional engagement.
Represent UoRM within education networks, fairs, association events and professional platforms to strengthen international reputation and partnerships.
Ensure that partner and agent activities contribute effectively to lead quality, offer quality and conversion outcomes
Team Leadership
Deliver international recruitment activities in line with the Universitys Strategic Plan and values, ensuring outputs support recruitment objectives and strengthen institutional reputation.
Lead, manage and coach the China Recruitment team, fostering a professional, accountable and performance-driven culture.
Oversee the Assistant Managers work in managing CRM follow-up, conversion workflows and response service level agreements.
Set objectives, allocate tasks and monitor the performance of team members using relevant University policies and procedures.
Manage recruitment budgets within delegated authority, ensuring prudent and effective resource allocation.
Work collaboratively with colleagues at the UK campus to ensure alignment of policies, messaging, recruitment practices and regional engagement strategies.
Share market insights across campuses to support coordinated international efforts.
Data, Reporting and Market Intelligence
Use market data, competitor analysis and recruitment trends to refine regional strategies and recommend improvements.
Produce accurate and timely reports on recruitment performance, conversion, pipeline activity and market insights for the Head of Department and senior management.
Contribute to the development and optimisation of recruitment systems, processes and analytics tools.
Monitor key pipeline KPIs including enquiry-to-application, application-to-offer and offer-to-enrolment conversion rates.
General
Uphold and promote the Universitys values across all areas of work and professional conduct.
Support the Universitys global strategic initiatives as required by the Head of Department, Provost/CEO or PVC International.
Undertake any other duties that fall within the scope of the post as allocated by the line manager, following consultation with the post holder.
Qualifications
JOB REQUIREMENTS :
Degreeorprofessional development in marketing, international education or the China market.
Significant experience in international student recruitment, with strong experience in the China market
Ability to represent the University professionally in international recruitment contexts.
Knowledge of international student recruitment markets, with strong familiarity with the China education system, mobility patterns and recruitment channels.
Culturally aware, adaptable and confident engaging with international stakeholders, particularly within the China market.
Ability to travel internationally, including China and work flexible hours when required
Experience using CRM systems and recruitment analytics tools.
Why Is This a Great Opportunity
Strategic Market Leadership (Focus on China): You will lead recruitment in the most critical market for Malaysian higher education. Enrollment from China has grown fivefold between 2019 and 2024, with Chinese students making up over 38% of all international students in Malaysia as of 2023. You are entering a market with massive current demand.
Best of Both Worlds Branding: You are selling a unique proposition: a triple-accredited Henley Business School degree and a UK-standard education at roughly 40% of the cost of studying in the UK. This makes your recruitment targets highly achievable as families in China increasingly seek value and affordability.
High-Level Strategic Ownership: Unlike standard recruitment roles, this position demands P-level skills (Strategy, ROI, and Stakeholder Influence). You aren't just attending fairs; you are managing budgets, coaching a dedicated China team, and working directly with senior leadership to refine regional strategies [Job Description].
Cross-Campus Global Collaboration: You will work closely with colleagues at the UK campus to align recruitment practices and regional engagement [Job Description]. This provides significant international networking and exposure to global higher education standards that can accelerate your career visibility.
Modern Work Environment and Lifestyle: offers a high quality of life and a flexible work culture that many employees rate highly for work-life balance.
