Manager - Marketing & Communication (Brand & Product Marketing)

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Responsible for leading the strategy, execution, and performance of bankwide and product marketing campaigns. Acting as a custodian of the HLB brand, this role drives brand health, desired market positioning, and top-of-mind recall against competitors.

This role takes end-to-end ownership of brand campaigns, as well as efficient internal stakeholders and agency management (creative, media, and production), translating business briefs into impactful media plans, and innovative creative campaigns while meeting tight timelines. Combining creative vision, media strategy, and budget efficiency, the role ensures consistent brand messaging that resonates with customers and drives commercial outcomes.

Functional

• Brand guardian to enforce style guides, brand guidelines to build consistent brand imagery across all brand properties andassets, and provide guidance and advisory to the Group, including regional markets.

• Manage creative process including conceptualization, visuals, copywriting and production to ensure impactful campaign execution

• Creating and managing brand, corporate and promotional materials, collaterals and brand assets to support brand and other business units

• Manage execution of bankwide, PFS, HLB Islamic campaigns to ensure timely and accurate delivery.

• Manage execution of corporate brand initiatives, including support of internal bank divisions eg. HR, Sustainability, Customer Experience

• Support in coordination and execution of key brand campaigns to drive brand health and visibility

• Support the business with media planning by proposing optimal channels and touchpoints that drive desired campaign results

Managerial

• Manage advertising agencies, production houses and vendors to execute advertising campaigns and materials in required timelines

• Manage media agency and media partners for coordination of campaigns and to maximise ROI on any media packages/investment.

• Manage internal stakeholders across the bank to ensure accuracy of brief, alignment of initiatives with strategic and business objectives.

Organizational

• Maintain & update centralized brand guideline as reference and advisory to organisation and Group

• Manage and track brand project budget and expenses.

Education/Qualification

• Degree in Advertising, Mass Communications, Marketing or equivalent.

Experience

• Account Servicing or Strategic Planning in an advertising agency or Marketing/Brand in a corporate organisation.

• Track record in A&P, advertising and media management.

• At least 5 years experience in similar role

Special Skills

• High attention to detail

• Strong follow-up

• Creative thinking, ability to generate quick out-of-the-box ideas which address business objectives

• Strong presentation skills, ability to sell ideas and wow stakeholders to obtain buy-in

• Adept at identifying visuals and copy which are impactful and relevant to audience

• Excellent language and writing skills

• In-depth knowledge with advertising processes and platforms, digital marketing and tools, and familiar with media best practices, and content formats