Develop and execute a brand marketing calendar to support cross-BU content, including case studies, social media content, and PR materials.
Collaborate with BU teams to create case studies highlighting enterprise customer success stories.
Adapt global initiatives for local PR dissemination and proactively pitch for media coverage through test drive initiatives.
Identify and evaluate sponsorship and trade participation opportunities that enhance DHL's brand visibility among target audiences.
Responsible for overseeing and executing online marketing strategies to increase a company's digital presence, drive traffic, and improve customer engagement. The role requires strong knowledge of digital tools, analytics, trends, and the ability to adapt strategies to changing market conditions.
Work with marketing teams to develop a cross-BU self-service offering tailored for SMEs.
Provide monthly reports to stakeholders detailing cross-BU marketing activities and brand performance by segment.
Foster strong relationships with BU marketing teams to ensure seamless execution of marketing campaigns and initiatives.
Qualifications & Requirements
Bachelor's degree in business studies, Mass Communications, Management, or a related field.
Minimum of 3 years of experience in B2B marketing, preferably within the logistics or freight industry.
Strong understanding of design principles with the ability to create basic visual content independently.
Excellent interpersonal and persuasion skills; capable of building relationships with diverse stakeholders and partner agencies.
A collaborative team player who can work effectively with multiple business units.
Self-driven and creative problem-solver with the ability to navigate cross-functional challenges.
Strong project management skills with a detail-oriented and process-driven approach.
Prior experience in media tracking, PR, and competitive analysis is an advantage.
