Manager, Omnichannel Personalization

Do you have a global mindset Are you flexible and a true team player Do you have a strong interest in Customer Centric approach with Omni-channel communication and big data solutions, and real time engagement data for optimal personalization Then you have come to the right place!

We are looking for a highly motivated person with digital marketing and campaign planning experience and expertise to join us at our Experience Center based in Malaysia.

The Experience Center Malaysia is responsible for large mature and emerging markets across different geographies, small to medium-sized sales and marketing companies (MPCs), and importers markets/general distributors. This region includes many markets, including Japan, South Korea, Australia/New Zealand, Southeast Asia, India, Latin America, Turkey, and South Africa.

As the Manager, Omnichannel Personalization, you will serve as the subject matter expert for Salesforce Marketing Cloud and Salesforce Data Cloud (Data360), driving audience activation, use case implementation, and omnichannel personalization across overseas markets. You will translate business objectives into audience strategies, segmentation frameworks, and personalized customer journeys that enhance engagement and business outcomes.

1. Support the implementation and continuous enhancement of Data Cloud (Data360) and Omnichannel activation frameworks across markets, ensuring adherence to governance standards and best practices.
2. Execute and manage audience activation activities, campaign setup, segmentation, and data utilization within Data Cloud, ensuring alignment with campaign objectives and business requirements.
3. Implement Data Cloud use cases, audience strategies, and activation blueprints to support regional and market initiatives.
4. Configure and maintain audience setups, segmentation logic, taxonomy structures, and platform settings to ensure data quality, consistency, and activation readiness.
5. Collaborate cross-stream to support integrated omnichannel activation initiatives and resolve implementation dependencies.
6. Monitor activation performance, campaign results, and platform insights, providing analysis and recommendations to optimize audience engagement, adoption, and campaign effectiveness.
7. Coordinate with Data Cloud product owners and MarTech platform teams on feature enhancements, issue resolution, testing, release activities, and change requests.
8. Lead market adoption and enablement activities through consultation, documentation, and operational guidance on Data Cloud and Omnichannel activation processes and best practices.

EDUCATION LEVEL / TRAINING

• Bachelor's degree in Marketing, Information Technology, Computer Science, Business, or a related discipline, with a strong focus on marketing technology and data, or related fields.
• Additional certifications in Martech, Data Platforms, Salesforce (e.g., Data Cloud, Marketing Cloud), or Digital Marketing are an added advantage.

EXPERIENCE

• Minimum 8 years of experience in Digital Marketing, CRM, CDP, MarTech, or Omnichannel Marketing, with increasing responsibility and ownership.
• Proven ability to translate customer and marketing data into audience strategies, campaign activations, and business recommendations.
• Hands-on experience delivering end-to-end omnichannel activation use cases, including segmentation, personalization, journey orchestration, and performance optimization.
• Strong track record of collaborating with and enabling cross-functional stakeholders across multiple markets, agencies, and business units in a regional or global environment.

SPECIFIC KNOWLEDGE / SKILL

• Hands-on experience with Salesforce Data Cloud, Salesforce Marketing Cloud, or equivalent CDP/MarTech platforms (e.g., Adobe Experience Platform, Adobe Audience Manager, Adobe Target).
• Strong understanding of customer data management, audience segmentation, identity resolution, customer journey orchestration, and omnichannel activation.
• Knowledge of digital marketing and analytics platforms (e.g., Data360, GA4, Adobe Analytics, CRM360), with the ability to apply insights to optimize performance and customer engagement.
• Excellent analytical, communication, and stakeholder management skills, with experience in taxonomy design, data governance, quality assurance, and enabling markets through consultation and best-practice guidance.