Manager, Performance - Social

Description

• Successfully execute social media campaigns (from setup to reporting) with limited direction from the Manager.
• Understand the various ad products and campaign management platforms for each of the key social media channels.
• Understand the technical nuances of each campaign and be able to identify and escalate campaign issues (e.g. under performance) to the Manager.
• Develop a relationship with the key social platforms (e.g. Facebook, Twitter) and providers, who will facilitate campaign management, optimization, reporting and troubleshooting.

• To have POV on how a good campaign should be executed and when or what platform is needed based on campaign objectives.
• Able to work independently and in a team.
• Contribute to strategy building for a campaign.

• Have a fruitful and objective based discussion with the account teams on how digital platforms can support or be a key driver of a campaign.
• Able to set clear goals and KPIs for all proposed campaigns.

• Understanding of WPP Media Agency deliverables and campaign KPIs.
• Understand media behaviors and how the target audience interacts with Social touchpoints (i.e. Facebook, LinkedIn, Twitter).
• Proactively identify opportunities to improve and enhance clients campaigns and advise WPP Media Agencies accordingly.
• Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables.
• Ensure understanding and 100% compliance with finance process, WPP Media policies and procedures.
• Ensure cross-functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise.
• Continuously expand and share knowledge and understanding of new trends, channels and technologies across Social activation.

• Strong analytical, problem solving and time management skills.
• Creative and a good team player.
• Knowledge of digital marketing preferred.
• Detail orientation and well-organized.
• Ongoing interest in digital marketing, industry trends, best practices and emerging technologies.
• Strive for excellence demonstrated by setting high standards for yourself and others, proactively seek feedback, committed to continuous improvement and deliver results despite constraints.
• Relationship skills and aware and respectful of diversities.

• Minimum of 5 years of experience in Digital/Social Marketing or relevant industry. Fresh graduates are encouraged to apply.
• Knowledge and experience on Paid Social platforms including inherent knowledge of Facebook Business Manager and Twitter Ad Manager is a requirement.
• Long term commitment to personal and company growth.
• Nurturing mindset. Strong sense of accountability and desire to grow and support the team's growth through intense learning and re-application.
• Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo.
• Meticulous attention to detail and effective communication skills
• Able to efficiently prioritize and delegate tasks in a fast-changing environment.
• Team player demonstrated by the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment.