Manager, Property Sales & Marketing

Lead and drive the end-to-end property sales and marketing function for i-City projects, including in-house sales, appointed sales agencies, marketing campaigns, and customer journey performance.

Marketing Strategy and Campaign Management:

• Plan and execute integrated marketing plans, annual marketing budget and build pipeline and support conversion.
• Drive advertising, promotion, and lead-generation campaigns, including event planning and collaboration with creative and digital partners.
• Provide input on product positioning, messaging, and pricing recommendations based on market feedback.

Financial Accountability and Reporting:

• Manage sales and marketing budgets for campaigns and operations, ensuring cost-effective execution.
• Prepare dashboards and high-level reporting for Management on pipeline, conversion, campaign ROI, and market insights.

Sales Operations and Compliance:

• Oversee daily sales gallery operations, ensuring process discipline and consistent service standards.
• Ensure accurate execution of sales documentation, including booking, eligibility checks, and Sales & Purchase (S&P) coordination with solicitors.
• Ensure compliance with internal approval workflows, legal requirements, and governance standards.

Sales Strategy and Leadership:

• Set, drive, and monitor overall sales direction and performance to achieve monthly, quarterly, and annual targets.
• Lead, coach, and develop the sales team and sales gallery operations to deliver consistent results and customer experience.
• Manage, appoint, and performance-track external sales agencies and key partners.

Market Intelligence and Networking:

• Maintain up-to-date market conditions and conduct competitor analysis and benchmarking.
• Build and maintain strong networks with sales agents, bankers, solicitors, and strategic partners.
• Develop and maintain a high-quality customer and lead database, ensuring proper segmentation and follow-up discipline.
• Customer Experience and Issue Resolution:
• Address customer issues and pre-sales discrepancies promptly and professionally to protect brand reputation and conversion.
• Work closely with internal stakeholders (e.g., product, finance, legal, customer service) to ensure smooth handover and customer satisfaction.

Additional Responsibilities:

• Perform any other duties as assigned by the immediate supervisor.
  

• Bachelor's degree or higher in Business Administration, Sales, Marketing, Real Estate, or a related field.
• Minimum 5 years of experience in property development sales and marketing, at a similar position and with a proven sales track record.
• Able to manage a sales team and supervise sales agencies.
• Strong understanding of marketing fundamentals, lead generation, and campaign performance tracking.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical skills with the ability to translate data into clear actions (pipeline, conversion, campaign ROI, and forecasting).
• Demonstrated ability to work proactively and manage multiple internal and external stakeholders.