Manager, Regional Brand IP

This role will be responsible to lead the development, protection, and enforcement of the brand's intellectual property portfolio.

This role ensures the brand identity is safeguarded across all touchpoints from store design and product packaging to brand characters and collaborations while unlocking opportunities for IP-led growth in local and global markets.

Job Responsibilities

Strategic IP Development

Develop and implement long-term IP strategies that align with brand and business objectives.

Leverage the brand's intellectual property portfolio to support business growth and creative innovation.

Partner with senior leadership, legal, and business units to advise on IP-related matters for brand expansion and licensing.

Oversee the development of IP frameworks for new store concepts, product lines, and characters.

Trademarking Protection

Manage the registration, monitoring, and enforcement of trademarks, copyrights, and other brand assets.

Stay abreast of IP laws, trends, and enforcement strategies in local and international markets.

Collaborate with legal counsel to manage IP disputes, infringements, and licensing agreements.

IP Custodian

Work cross-functionally with marketing, studio, and product teams to ensure proper use of IP across all channels.

Educate internal stakeholders on IP guidelines and brand protection best practices.

Maintain an up-to-date database of IP assets and monitor global markets for potential IP risks.

IP Collaboration

Identify opportunities for IP-driven brand extensions, partnerships, and commercialization.

Collaborate on co-branding, licensing, and partnership agreements to maximize the commercial potential of brand assets while maintaining brand integrity.

Team Management

• Supervise the Brand IP team and external vendors to manage IP budget and resource allocation.

Qualifications

• Bachelor's Degree in Business, Marketing, Mass Comm, Graphic Design or equivalent
• Min. 7 years in branding for FMCG, QSR, IP Licensing
• Experience with utilising tools such as Canva and Microsoft Office
• Detail-oriented, proactive, creative and excellent cross collaboration skills