Job Purpose
To lead and execute strategic sales and marketing initiatives for new Township in Gurun that drive property sales, enhance brand positioning, and ensure strong market presence for new township development. This role to be based in Gurun; responsible for achieving sales targets, managing marketing campaigns, and delivering seamless customer experience from initial engagement to post-sale support, contributing directly to the overall success and profitability of the development.
Job Responsibilities
Strategic Sales & Marketing Leadership
- Develop and implement comprehensive sales and marketing strategies in alignment with the overall vision and development phasing of the township, as directed by the Head of Township.
- Provide market insights and sales performance reports to the Head of Township to support strategic decision-making.
- Lead pricing strategy, product positioning, and market segmentation to maximize revenue and long-term value creation.
- Identify and pursue new revenue opportunities, partnerships, and channels to enhance the market reach of the development.
Sales Management
- Drive and oversee the full sales lifecycle from lead generation and prospecting to deal closure and post-sales coordination.
- Establish and monitor KPIs for the sales team; provide coaching, performance reviews, and motivation to achieve sales targets.
- Build strong relationships with key stakeholders such as agents, brokers, institutional buyers, and corporate clients.
- Maintain an up-to-date sales pipeline and CRM database, ensuring accurate forecasting and reporting.
Marketing & Branding
- Plan and execute integrated marketing campaigns to support sales objectives and reinforce the township's brand identity across digital, print, outdoor, and experiential channels.
- Collaborate with design, branding, and advertising agencies to ensure high-impact and consistent visual communication.
- Oversee the development and maintenance of marketing collateral, websites, social media, and content that reflect the township's unique selling points.
- Organize and manage launch events, exhibitions, roadshows, and community engagement activities that drive awareness and generate leads.
Cross-functional Coordination
- Work closely with the Product Development and Customer Experience teams to ensure alignment between market needs, product offerings, and township positioning.
- Coordinate with Legal, Finance, Project, Township & Community Services teams to ensure sales documentation, payment terms, and handover timelines are well-managed.
- Provide market feedback and customer insights to inform future development phases and product enhancements.
Customer Engagement & Experience
- Ensure a high-quality, consistent customer journey from the first point of contact through to handover and after-sales service.
- Oversee the operations of the sales gallery and show units to ensure a compelling and welcoming environment for prospects.
- Manage customer concerns and escalations professionally, ensuring high levels of satisfaction and trust.
Reporting & Budgeting
- Manage the sales and marketing budget effectively, ensuring optimal allocation of resources.
- Prepare regular reports and presentations on sales performance, market trends, customer feedback, and campaign effectiveness for the Head of Township and senior management.
Regulatory and End-Financing Submissions
- Compile and submit DL, AP and end-financing documents to relevant authorities & financial institutions.
- Track submission status, follow up the necessary and ensure compliance.
Education/ Professional Qualification & Professional Experience
- Bachelor's degree in Marketing, Business, Communications or related fields.
- Minimum 5 years relevant working experience in property development
