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Marcom Executive
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Marcom Executive
iconic hotel penang- Posted 3 hours ago
- Be among the first 10 applicants
Job Description
JOB SUMMARY
The Marketing & Communications Executive is responsible for supporting the hotel's marketing, branding, public relations, digital communications, and promotional activities to enhance brand awareness, strengthen the hotel's market presence, and drive business opportunities. The role ensures all marketing materials and communications are consistent with the hotel's brand standards and positioning.
KEY RESPONSIBILITIES
1. Marketing & Brand Management
- Assist in developing and implementing marketing plans, campaigns, and promotional activities.
- Ensure all marketing materials comply with the hotel's brand identity and corporate brand standards.
- Coordinate the production of brochures, flyers, banners, promotional materials, and other marketing collaterals.
- Support seasonal campaigns, festive promotions, room packages, dining promotions, and special hotel events.
2. Digital Marketing & Social Media
- Manage and maintain the hotel's social media platforms and digital marketing channels.
- Create engaging content, captions, visuals, videos, and promotional posts.
- Coordinate photography and videography sessions for hotel facilities, rooms, dining outlets, and events.
- Monitor social media engagement, campaign performance, and online brand presence.
- Support website content updates and online promotional campaigns.
3. Public Relations & Communications
- Prepare press releases, media statements, newsletters, promotional copy, and corporate communications.
- Coordinate media visits, influencer collaborations, media events, and publicity opportunities.
- Maintain professional relationships with media representatives, business partners, and relevant stakeholders.
- Ensure consistent messaging across all communication platforms.
4. Campaign & Event Coordination
- Coordinate marketing campaigns, promotional events, product launches, and hotel-related activities.
- Liaise with internal departments, external vendors, agencies, and business partners.
- Assist in preparing event materials, marketing proposals, schedules, and post-event reports.
- Support the promotion of meetings, incentives, conferences, exhibitions (MICE), weddings, and other hotel offerings.
5. Content Creation & Creative Coordination
- Develop creative concepts and marketing content aligned with the hotel's positioning.
- Coordinate artwork, graphic design, printing, photography, and video production.
- Review marketing materials for accuracy, grammar, visual quality, and brand consistency.
- Ensure all promotional information, rates, packages, and terms are accurate before publication.
6. Reporting & Administration
- Monitor marketing campaign results and prepare performance reports.
- Track marketing expenses, purchase requests, invoices, and campaign budgets where applicable.
- Maintain an organised library of marketing materials, photographs, videos, and media coverage.
- Conduct competitor monitoring and market research to identify marketing opportunities.
- Perform other reasonable duties assigned by the Head of Department.
JOB REQUIREMENTS
- Diploma or Bachelor's Degree in Marketing, Mass Communications, Public Relations, Digital Marketing, or a related field.
- Preferably 1–3 years of relevant experience in marketing, communications, hospitality, or a related industry.
- Fresh graduates with strong creative portfolios may be considered.
- Proficient in social media management, content creation, and digital marketing tools.
- Familiarity with Canva, Adobe Creative Suite, photography, and video editing is an advantage.
- Excellent written and verbal communication skills in English and Bahasa Malaysia.
- Creative, organised, detail-oriented, proactive, and able to manage multiple deadlines.
- Willing to work flexible hours when required for hotel events, campaigns, and promotional activities.
KEY COMPETENCIES
- Creativity and innovation
- Brand awareness and attention to detail
- Written and verbal communication
- Project and event coordination
- Digital marketing proficiency
- Stakeholder relationship management
- Time management and problem-solving
- Teamwork and cross-departmental collaboration
The Marketing & Communications Executive is responsible for supporting the hotel's marketing, branding, public relations, digital communications, and promotional activities to enhance brand awareness, strengthen the hotel's market presence, and drive business opportunities. The role ensures all marketing materials and communications are consistent with the hotel's brand standards and positioning.
KEY RESPONSIBILITIES
1. Marketing & Brand Management
- Assist in developing and implementing marketing plans, campaigns, and promotional activities.
- Ensure all marketing materials comply with the hotel's brand identity and corporate brand standards.
- Coordinate the production of brochures, flyers, banners, promotional materials, and other marketing collaterals.
- Support seasonal campaigns, festive promotions, room packages, dining promotions, and special hotel events.
2. Digital Marketing & Social Media
- Manage and maintain the hotel's social media platforms and digital marketing channels.
- Create engaging content, captions, visuals, videos, and promotional posts.
- Coordinate photography and videography sessions for hotel facilities, rooms, dining outlets, and events.
- Monitor social media engagement, campaign performance, and online brand presence.
- Support website content updates and online promotional campaigns.
3. Public Relations & Communications
- Prepare press releases, media statements, newsletters, promotional copy, and corporate communications.
- Coordinate media visits, influencer collaborations, media events, and publicity opportunities.
- Maintain professional relationships with media representatives, business partners, and relevant stakeholders.
- Ensure consistent messaging across all communication platforms.
4. Campaign & Event Coordination
- Coordinate marketing campaigns, promotional events, product launches, and hotel-related activities.
- Liaise with internal departments, external vendors, agencies, and business partners.
- Assist in preparing event materials, marketing proposals, schedules, and post-event reports.
- Support the promotion of meetings, incentives, conferences, exhibitions (MICE), weddings, and other hotel offerings.
5. Content Creation & Creative Coordination
- Develop creative concepts and marketing content aligned with the hotel's positioning.
- Coordinate artwork, graphic design, printing, photography, and video production.
- Review marketing materials for accuracy, grammar, visual quality, and brand consistency.
- Ensure all promotional information, rates, packages, and terms are accurate before publication.
6. Reporting & Administration
- Monitor marketing campaign results and prepare performance reports.
- Track marketing expenses, purchase requests, invoices, and campaign budgets where applicable.
- Maintain an organised library of marketing materials, photographs, videos, and media coverage.
- Conduct competitor monitoring and market research to identify marketing opportunities.
- Perform other reasonable duties assigned by the Head of Department.
JOB REQUIREMENTS
- Diploma or Bachelor's Degree in Marketing, Mass Communications, Public Relations, Digital Marketing, or a related field.
- Preferably 1–3 years of relevant experience in marketing, communications, hospitality, or a related industry.
- Fresh graduates with strong creative portfolios may be considered.
- Proficient in social media management, content creation, and digital marketing tools.
- Familiarity with Canva, Adobe Creative Suite, photography, and video editing is an advantage.
- Excellent written and verbal communication skills in English and Bahasa Malaysia.
- Creative, organised, detail-oriented, proactive, and able to manage multiple deadlines.
- Willing to work flexible hours when required for hotel events, campaigns, and promotional activities.
KEY COMPETENCIES
- Creativity and innovation
- Brand awareness and attention to detail
- Written and verbal communication
- Project and event coordination
- Digital marketing proficiency
- Stakeholder relationship management
- Time management and problem-solving
- Teamwork and cross-departmental collaboration
More Info
Key Skills
digital marketing tools
About Company
