Marketing & Communications Manager

As Marketing & Communications Manager, you are responsible for achieving the hotel's planned business goals and objectives through the effective leadership, management and strategic direction of the Sales & Marketing Department, encompassing Sales, Marketing and Communications.

You will be responsible for developing and executing integrated marketing and communications strategies that strengthen the hotel's brand positioning, enhance market presence, drive revenue and support business growth, while consistently upholding company and brand standards.

You will lead, coach and develop your team to deliver operational and commercial objectives across four key perspectives: People, Internal Processes, Guest Experience and Revenue. You are expected to demonstrate strong personal leadership, accountability, creativity and commercial awareness, while fostering effective collaboration with colleagues, subordinates, senior management and external partners to achieve shared goals and targets.

• Develop and execute strategic marketing and communications plans to achieve hotel business, revenue and brand objectives.
• Lead, coach and develop the Sales & Marketing team to achieve departmental and hotel targets.
• Strengthen and maintain the hotel's brand positioning, identity and corporate standards across all communication channels.
• Plan and implement integrated marketing, advertising, digital and social media campaigns.
• Drive public relations initiatives and build strong relationships with media, journalists, influencers and key stakeholders.
• Develop compelling press releases, marketing content, promotional materials and communications collateral.
• Identify market trends, guest needs and competitive opportunities to enhance the hotel's market position.
• Plan and coordinate promotional events, media visits, brand activations and community engagement initiatives.
• Develop and manage strategic partnerships and joint promotions with banks, associations, clubs and other external partners.
• Manage the department's annual marketing plan, budget and expenditure, ensuring effective ROI and cost control.
• Monitor competitor activities, campaign performance and market trends, and implement strategies to maximise business opportunities.
• Maintain the hotel's media/press kit, photo library and marketing assets.
• Work closely with all hotel departments and external agencies to ensure consistent and effective execution of marketing initiatives.
• Ensure compliance with hotel brand standards, company policies, safety, security and emergency procedures.

Requirement:-

• Minimum Diploma in Marketing, Mass Communications, Public Relations, Hospitality or a related field.
• Minimum 4 years of relevant hospitality experience in Marketing, Marketing Communications or Public Relations.
• Proven experience in brand management, marketing strategy and campaign planning.
• Strong knowledge and practical experience in digital marketing, social media and content marketing.
• Established media, PR and influencer relationships will be an advantage.
• Excellent copywriting, storytelling, presentation and communication skills; writing samples/portfolio may be required.
• Creative, confident, dynamic, proactive and commercially minded.
• Strong leadership, interpersonal and stakeholder management skills.
• Good understanding of hotel marketing, market trends, competitor analysis and revenue-driven marketing.
• Proficient in Microsoft Office and relevant graphic design/content creation applications.
• Strong organisational, project management and budget management skills.
• Ability to work collaboratively with internal departments, management and external agencies.
• Knowledge of performance marketing, SEO/SEM, analytics and other digital marketing tools will be an added advantage.